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undergraduate thesis
Mobilni marketing kao oblik izravnog marketinga
Varaždin: University of Zagreb, Faculty of Organization and Informatics, 2019. urn:nbn:hr:211:328454
Brodnjak, Doris
University of Zagreb
Faculty of Organization and Informatics
Department of Economics

Institutional repository: Faculty of Organization and Informatics - Digital Repository

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Brodnjak, D. (2019). Mobilni marketing kao oblik izravnog marketinga (Undergraduate thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:328454

Brodnjak, Doris. "Mobilni marketing kao oblik izravnog marketinga." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2019. https://urn.nsk.hr/urn:nbn:hr:211:328454

Brodnjak, Doris. "Mobilni marketing kao oblik izravnog marketinga." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2019. https://urn.nsk.hr/urn:nbn:hr:211:328454

Brodnjak, D. (2019). 'Mobilni marketing kao oblik izravnog marketinga', Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 24 December 2024, https://urn.nsk.hr/urn:nbn:hr:211:328454

Brodnjak D. Mobilni marketing kao oblik izravnog marketinga [Undergraduate thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2019 [cited 2024 December 24] Available at: https://urn.nsk.hr/urn:nbn:hr:211:328454

D. Brodnjak, "Mobilni marketing kao oblik izravnog marketinga", Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:211:328454

Metadata
TitleMobilni marketing kao oblik izravnog marketinga
Title (english)Mobile marketing as a form of direct marketing
AuthorDoris Brodnjak
MentorIva Gregurec (mentor)
MBZ: 301524
Committee memberDamir Dobrinić
MBZ: 215903
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Economics)
Varaždin
Defense date and country2019-09-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
Ovaj rad pisan je na temu „Mobilni marketing kao oblik izravnog marketinga“. Uvodni dio sadrži opis strukture rada koja se sastoji od tri glavna poglavlja. U prvom poglavlju obrađen je pojam, povijest te kanali djelovanja izravnog marketinga koji je temelj razvoja samog mobilnog marketinga. Mobilni marketing obrađen je u drugom dijelu rada gdje je također opisan njegov razvoj kroz povijest te oblici istoga, a na primjeru svjetski poznate kompanije McDonald's istaknuta je važnost mobilnog marketinga.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:328454
Study programmeTitle: Economics of Entrepreneurship
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0) icon
Created on2020-04-27 08:38:41