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undergraduate thesis
Mapa putovanja korisnika prilikom korištenja internetskih trgovina
Varaždin: University of Zagreb, Faculty of Organization and Informatics, 2023. urn:nbn:hr:211:093969
Trivić, Andreja
University of Zagreb
Faculty of Organization and Informatics
Department of Information Systems Development

Institutional repository: Faculty of Organization and Informatics - Digital Repository

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Trivić, A. (2023). Mapa putovanja korisnika prilikom korištenja internetskih trgovina (Undergraduate thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:093969

Trivić, Andreja. "Mapa putovanja korisnika prilikom korištenja internetskih trgovina." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2023. https://urn.nsk.hr/urn:nbn:hr:211:093969

Trivić, Andreja. "Mapa putovanja korisnika prilikom korištenja internetskih trgovina." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2023. https://urn.nsk.hr/urn:nbn:hr:211:093969

Trivić, A. (2023). 'Mapa putovanja korisnika prilikom korištenja internetskih trgovina', Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 26 December 2024, https://urn.nsk.hr/urn:nbn:hr:211:093969

Trivić A. Mapa putovanja korisnika prilikom korištenja internetskih trgovina [Undergraduate thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2023 [cited 2024 December 26] Available at: https://urn.nsk.hr/urn:nbn:hr:211:093969

A. Trivić, "Mapa putovanja korisnika prilikom korištenja internetskih trgovina", Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:211:093969

Metadata
TitleMapa putovanja korisnika prilikom korištenja internetskih trgovina
Title (english)Customer journey map for the use of online stores
AuthorAndreja Trivić
MentorKatarina Pažur Aničić (mentor)
MBZ: 340193
Committee memberVjeran Strahonja (član povjerenstva)
MBZ: 95553
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Information Systems Development)
Varaždin
Defense date and country2023-07-07, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
U teorijskom dijelu rada obradit će se pojam korisničkog iskustva na primjeru internetskih trgovina. Također, pojasnit će se mapa putovanja korisnika (engl. customer journey map) kao jedna od metoda koja se koristi za razumijevanje korisničkog iskustva. U praktičnom dijelu rada izradit će se mape putovanja korisnika za slučaj korištenja internetske trgovine te njihovom analizom definirati će se pozitivni i negativni elementi internetskih trgovina.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:093969
Study programmeTitle: Information Systems
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) informatike (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) informatike)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence Attribution 3.0 Unported (CC BY 3.0) icon
Created on2023-07-10 04:02:08