prikaz prve stranice dokumenta Uloga logistike kao instrumenta marketinga u trgovini
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master's thesis
Uloga logistike kao instrumenta marketinga u trgovini
Varaždin: University of Zagreb, Faculty of Organization and Informatics Varaždin, 2014. urn:nbn:hr:211:475615
Horvat, Iva
University of Zagreb
Faculty of Organization and Informatics
Department of Economics

Institutional repository: Faculty of Organization and Informatics - Digital Repository

Cite this document

Horvat, I. (2014). Uloga logistike kao instrumenta marketinga u trgovini (Master's thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:475615

Horvat, Iva. "Uloga logistike kao instrumenta marketinga u trgovini." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2014. https://urn.nsk.hr/urn:nbn:hr:211:475615

Horvat, Iva. "Uloga logistike kao instrumenta marketinga u trgovini." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2014. https://urn.nsk.hr/urn:nbn:hr:211:475615

Horvat, I. (2014). 'Uloga logistike kao instrumenta marketinga u trgovini', Master's thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 21 December 2024, https://urn.nsk.hr/urn:nbn:hr:211:475615

Horvat I. Uloga logistike kao instrumenta marketinga u trgovini [Master's thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2014 [cited 2024 December 21] Available at: https://urn.nsk.hr/urn:nbn:hr:211:475615

I. Horvat, "Uloga logistike kao instrumenta marketinga u trgovini", Master's thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2014. Available at: https://urn.nsk.hr/urn:nbn:hr:211:475615

Metadata
TitleUloga logistike kao instrumenta marketinga u trgovini
Title (english)Logistics as an instrument of trade marketing
AuthorIva Horvat
MentorVladimir Kovšca (mentor)
MBZ: 264450
Committee memberStjepan Dvorski
MBZ: 218636
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Economics)
Varaždin
Defense date and country2014-09-02, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
U ovom diplomskom radu osnovna tema je razmatranje uloge logistike kao instrumenta marketinga u trgovini. Promatra se na koji nacin logistika u suradnji s marketingom pospjesuje poslovanje i omogucava vece poslovne uspjehe. Danas je gotovo nezamislivo uci u neki ozbiljniji poslovni pothvat bez da marketing i logistika imaju vrlo bitnu ulogu u njemu.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:475615
Study programmeTitle: Business Systems Organization
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra informatike (magistar/magistra informatike)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0) icon
Created on2017-01-26 08:15:05