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undergraduate thesis
Tehnike i strategije oglašavanja proizvoda namijenjenih djeci
Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Education, 2021. urn:nbn:hr:141:321965
Palić, Ivana
Josip Juraj Strossmayer University of Osijek
Faculty of Education

Institutional repository: FOOZOS Repository

Cite this document

Palić, I. (2021). Tehnike i strategije oglašavanja proizvoda namijenjenih djeci (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Education. Retrieved from https://urn.nsk.hr/urn:nbn:hr:141:321965

Palić, Ivana. "Tehnike i strategije oglašavanja proizvoda namijenjenih djeci." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Education, 2021. https://urn.nsk.hr/urn:nbn:hr:141:321965

Palić, Ivana. "Tehnike i strategije oglašavanja proizvoda namijenjenih djeci." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Education, 2021. https://urn.nsk.hr/urn:nbn:hr:141:321965

Palić, I. (2021). 'Tehnike i strategije oglašavanja proizvoda namijenjenih djeci', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Education, accessed 09 January 2025, https://urn.nsk.hr/urn:nbn:hr:141:321965

Palić I. Tehnike i strategije oglašavanja proizvoda namijenjenih djeci [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Education; 2021 [cited 2025 January 09] Available at: https://urn.nsk.hr/urn:nbn:hr:141:321965

I. Palić, "Tehnike i strategije oglašavanja proizvoda namijenjenih djeci", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Education, Osijek, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:141:321965

Metadata
TitleTehnike i strategije oglašavanja proizvoda namijenjenih djeci
Title (english)Marketing techniques and strategies for children's products
AuthorIvana Palić
MentorMarko Šošić (mentor)
Committee memberMarko Šošić (predsjednik povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Education
Osijek
Defense date and country2021-10-29, Croatia
Scientific / art field,
discipline and subdiscipline		FIELD OF ART
Fine Arts
Abstract
U radu se analiziraju tehnike i strategije oglašavanja trgovačkih društava, iskorištavanjem dječjih sklonosti i interesa, s krajnjim ciljem više prodaje. U radu se analizira i tumači na koji način se vizualnom propagandom postiže gore navedeni cilj s pedagoških, psiholoških i ekonomsko-marketinških gledišta. Činjenica jest da su predškolska djeca najosjetljivija ciljna skupina medija s obzirom da se u toj dobi njima još uvijek razvijaju sposobnosti kritičkog razmišljanja i logičkog zaključivanja. Brojna istraživanja i studije pokazale su kako djeca provode velik dio svog slobodnog vremena uz različite vrste medija, poput televizora, interneta, itd. Pritom je bitno naglasiti kako mediji mogu imati i pozitivan, ali i vrlo negativan utjecaj na djecu te dobi, posebice u kontekstu njihovih kognitivnih sposobnosti. Činjenica je, da novije generacije djece rastu i žive s digitalnim medijima. Štoviše, predškolska djeca se služe mobitelima roditelja, samostalno uključuju i gledaju različite video prikaze, slikaju, te koriste različite aplikacije. Teza rada jest da trgovačka društva služeći se psihološkim i marketinškim strategijama na ciljanoj skupini, odnosno predškolskoj djeci povećavaju prodaju svojih proizvoda.
Abstract (english)
The paper analyzes the techniques and strategies of advertising companies, exploiting children's preferences and interests, with the ultimate goal of more sales. The paper analyzes and explains how visual propaganda achieves the above goal from pedagogical, psychological and economic-marketing points of view. The fact is that preschool children are the most sensitive target group of the media, given that at this age they still develop the ability to think critically and make logical inferences. Numerous studies and studies have shown that children spend much of their free time with different types of media, such as television, internet, etc. It is important to emphasize that the media can have a positive but also a very negative impact on children of that age, especially in the context of their cognitive abilities. The fact is, newer generations of children are growing up and living with digital media. Moreover, preschool children use their parents' cell phones, independently turn on and watch various videos, take pictures, and use various applications. The thesis of the paper is that companies, using psychological and marketing strategies on the target group, ie preschool children, increase the sales of their products.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:141:321965
Study programmeTitle: Undergraduate pre-school education
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ranog i predškolskog odgoja i obrazovanja (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ranog i predškolskog odgoja i obrazovanja)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
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Created on2021-11-08 08:38:21