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undergraduate thesis
Utjecaj reklama na djecu vrtićke dobi
Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Education, 2019. urn:nbn:hr:141:220825
Grbeša, Ana-Marija
Josip Juraj Strossmayer University of Osijek
Faculty of Education

Institutional repository: FOOZOS Repository

Cite this document

Grbeša, A. M. (2019). Utjecaj reklama na djecu vrtićke dobi (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Education. Retrieved from https://urn.nsk.hr/urn:nbn:hr:141:220825

Grbeša, Ana Marija. "Utjecaj reklama na djecu vrtićke dobi." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Education, 2019. https://urn.nsk.hr/urn:nbn:hr:141:220825

Grbeša, Ana Marija. "Utjecaj reklama na djecu vrtićke dobi." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Education, 2019. https://urn.nsk.hr/urn:nbn:hr:141:220825

Grbeša, A. M. (2019). 'Utjecaj reklama na djecu vrtićke dobi', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Education, accessed 12 January 2025, https://urn.nsk.hr/urn:nbn:hr:141:220825

Grbeša AM. Utjecaj reklama na djecu vrtićke dobi [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Education; 2019 [cited 2025 January 12] Available at: https://urn.nsk.hr/urn:nbn:hr:141:220825

A. M. Grbeša, "Utjecaj reklama na djecu vrtićke dobi", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Education, Osijek, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:141:220825

Metadata
TitleUtjecaj reklama na djecu vrtićke dobi
Title (english)Impact of advertising on preschoolers
AuthorAna-Marija Grbeša
MentorValentina Majdenić (mentor)
Committee memberValentina Majdenić (predsjednik povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Education
Osijek
Defense date and country2019-07-08, Croatia
Scientific / art field,
discipline and subdiscipline		HUMANISTIC SCIENCES
Interdisciplinary Humanistic Studies
Teaching Methods in the Humanistic Sciences
Abstract
Danas ne možemo zamisliti život bez medija. Oni su posvuda oko nas, a nove generacije odrastaju uz njih. Rijetko kada se pitamo kakav je utjecaj medija na ljude, a posebno na one najmlađe. U ovome radu osvrnut ću se na utjecaj reklama na djecu vrtićke dobi. Postoji li on uopće? Ako postoji, kakav je? Kao instrument istraživanja, provedena je anketa u kojoj su ispitanici roditelji, kao najkompetentniji za njezino ispunjavanje. Provedeno istraživanje pokazalo je da postoji utjecaj reklama na djecu vrtićke dobi. Pozitivan utjecaj je taj što reklame utječu pozitivno na raspoloženje djece, a negativan je taj što potiču konzumerizam, odnosno želju djece da dobiju ono što vide na reklamama.
Abstract (english)
We can't imagine life without media today. It is all around us, and new generations are growing up with it. We rarely ask ourselves what is the affect of media on people, especially on youngest. In this paper focus will be on affect of advertising on preschoolers. Is there any affect, and if there is, how does it affects them? I used poll and parents as respondents as most competent for this research. Research results showed that there is advertising affect on preschoolers. Ads have positive affect on child's mood, and the negative affect is that ads encourage consumerism.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:141:220825
Study programmeTitle: Undergraduate pre-school education
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ranog i predškolskog odgoja i obrazovanja (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ranog i predškolskog odgoja i obrazovanja)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-09-20 13:13:15