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master's thesis
Uloga marketinških kanala u organiziranju transportnih lanaca
Zagreb: University of Zagreb, Faculty of Transport and Traffic Sciences, 2017. urn:nbn:hr:119:593305
Mitić, Vedrana
University of Zagreb
Faculty of Transport and Traffic Sciences
Division of Intelligent Transport Systems and Logistics
Department of Transport Logistics

Institutional repository: Faculty of Transport and Traffic Sciences

Cite this document

Mitić, V. (2017). Uloga marketinških kanala u organiziranju transportnih lanaca (Master's thesis). Zagreb: University of Zagreb, Faculty of Transport and Traffic Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:119:593305

Mitić, Vedrana. "Uloga marketinških kanala u organiziranju transportnih lanaca." Master's thesis, University of Zagreb, Faculty of Transport and Traffic Sciences, 2017. https://urn.nsk.hr/urn:nbn:hr:119:593305

Mitić, Vedrana. "Uloga marketinških kanala u organiziranju transportnih lanaca." Master's thesis, University of Zagreb, Faculty of Transport and Traffic Sciences, 2017. https://urn.nsk.hr/urn:nbn:hr:119:593305

Mitić, V. (2017). 'Uloga marketinških kanala u organiziranju transportnih lanaca', Master's thesis, University of Zagreb, Faculty of Transport and Traffic Sciences, accessed 04 July 2024, https://urn.nsk.hr/urn:nbn:hr:119:593305

Mitić V. Uloga marketinških kanala u organiziranju transportnih lanaca [Master's thesis]. Zagreb: University of Zagreb, Faculty of Transport and Traffic Sciences; 2017 [cited 2024 July 04] Available at: https://urn.nsk.hr/urn:nbn:hr:119:593305

V. Mitić, "Uloga marketinških kanala u organiziranju transportnih lanaca", Master's thesis, University of Zagreb, Faculty of Transport and Traffic Sciences, Zagreb, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:119:593305

Metadata
TitleUloga marketinških kanala u organiziranju transportnih lanaca
Title (english)Role of Marketing Channels in Transport Chains Organization
AuthorVedrana Mitić
MentorDarko Babić (mentor)
Committee memberMario Šafran (predsjednik povjerenstva)
Committee memberIvona Bajor (član povjerenstva)
Committee memberAnđelko Ščukanec (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Transport and Traffic Sciences
(Division of Intelligent Transport Systems and Logistics)
(Department of Transport Logistics)
Zagreb
Defense date and country2017-09-26, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Traffic and Transport Technology
Intelligent Transport Systems and Logistics
Abstract
Pod distribucijskim ili marketinškim kanalom podrazumijeva se tijek proizvoda od proizvođača do krajnjeg potrošača. Transportni lanac čini niz međusobno i interesno povezanih karika te je redoslijed aktivnosti unaprijed određen. Da bi posao bio što bolje obavljen, te proizvod dostavljen do krajnjeg korisnika u što kraćem razdoblju za cijenu koja najbolje odgovara i prodavatelju i kupcu, sve karike transportnog lanca moraju biti sinkronizirane. U ovom diplomskom radu govorit će se o vrstama i funkcijama marketinških kanala te kako se one očituju u transportnom lancu. Definirat će se pojmovi transportnog lanca, fizičke distribucije, kanala distribucije, te marketinških kanala. Na temelju poznavanja obilježja marketinškog kanala i transportnog lanca očekuje se zaključak o ulozi tih kanala u samim lancima.
Abstract (english)
Under the distribution or marketing channels, the production of products from the producer to the final consumer is understood. The transport chain is a series of interrelated and interconnected links, and the order of activity is predetermined. To get the job done, product need to be delivered to the final customer as soon as possible for the price that corresponds to the seller and to the buyer and everything in transport chain need to be synchronised. In this master thesis, it will be discussed the types and functions of marketing channel and how they are reflected in the transport chain. Concepts of transport chain, physical distribution, distribution channels, and marketing channels will be defined. Based on the knowledge of market channel and transport network features, it is expected that the role of these channels in the chains is expected.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:119:593305
Study programmeTitle: Intelligent Transport Systems and Logistics
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra inženjer/inženjerka prometa (magistar/magistra inženjer/inženjerka prometa)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2018-01-11 13:24:31