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master's thesis
Upravljanje rizicima potražnje u lancu opskrbe - primjer iz prakse
Zagreb: University of Zagreb, Faculty of Transport and Traffic Sciences, 2020. urn:nbn:hr:119:937779
Brcko, Tihomir
University of Zagreb
Faculty of Transport and Traffic Sciences
Division of Intelligent Transport Systems and Logistics
Department of Transport Logistics

Institutional repository: Faculty of Transport and Traffic Sciences

Cite this document

Brcko, T. (2020). Upravljanje rizicima potražnje u lancu opskrbe - primjer iz prakse (Master's thesis). Zagreb: University of Zagreb, Faculty of Transport and Traffic Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:119:937779

Brcko, Tihomir. "Upravljanje rizicima potražnje u lancu opskrbe - primjer iz prakse." Master's thesis, University of Zagreb, Faculty of Transport and Traffic Sciences, 2020. https://urn.nsk.hr/urn:nbn:hr:119:937779

Brcko, Tihomir. "Upravljanje rizicima potražnje u lancu opskrbe - primjer iz prakse." Master's thesis, University of Zagreb, Faculty of Transport and Traffic Sciences, 2020. https://urn.nsk.hr/urn:nbn:hr:119:937779

Brcko, T. (2020). 'Upravljanje rizicima potražnje u lancu opskrbe - primjer iz prakse', Master's thesis, University of Zagreb, Faculty of Transport and Traffic Sciences, accessed 17 February 2025, https://urn.nsk.hr/urn:nbn:hr:119:937779

Brcko T. Upravljanje rizicima potražnje u lancu opskrbe - primjer iz prakse [Master's thesis]. Zagreb: University of Zagreb, Faculty of Transport and Traffic Sciences; 2020 [cited 2025 February 17] Available at: https://urn.nsk.hr/urn:nbn:hr:119:937779

T. Brcko, "Upravljanje rizicima potražnje u lancu opskrbe - primjer iz prakse", Master's thesis, University of Zagreb, Faculty of Transport and Traffic Sciences, Zagreb, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:119:937779

Metadata
TitleUpravljanje rizicima potražnje u lancu opskrbe - primjer iz prakse
Title (english)Supply Chain Risk Management - Case Study
AuthorTihomir Brcko
MentorKristijan Rogić (mentor)
Committee memberRatko Stanković (predsjednik povjerenstva)
Committee memberDarko Babić (član povjerenstva)
Committee memberMario Šafran (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Transport and Traffic Sciences
(Division of Intelligent Transport Systems and Logistics)
(Department of Transport Logistics)
Zagreb
Defense date and country2020-09-24, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Traffic and Transport Technology
Intelligent Transport Systems and Logistics
Abstract
Rizik predstavlja mogućnost ishoda koji je drugačiji od očekivanog gdje rezultat može biti bolji ili lošiji od očekivanog. Najčešće se promatra kao potencijalna šteta koja proizlazi iz događa koji nisu predvidivi, a javljaju se zbog nemogućnosti predviđanja budućnosti gdje čak i uz analize i modele predviđanja postoji određena nesigurnost. Kako bi se umanjio značaj utjecaja rizika na lanac opskrbe, rizicima je potrebno upravljati kroz aktivnosti prepoznavanja rizika, analize rizika i odabira odgovora na rizik. Rizici potražnje u lancu opskrbe značajni su te mogu proizlaziti iz operacija unutar lanca opskrbe, ali i okoline u slučajevima kada vanjski utjecaji djeluju na promjenu potražnje za proizvodom ili uslugom. Rizicima potražnje u opskrbnom lancu moguće je upravljati kroz aktivnosti prodaje poput promotivnih aktivnosti i popusta te kroz upravljanje aktivnostima unutar lanca opskrbe. U aktivnosti kojima je moguće djelovati na rizike potražnje ubrajaju se predviđanje potražnje, planiranje proizvodnje, upravljanje zalihama, planiranje transporta i drugo. Cilj upravljanja rizicima potražnje u lancu opskrbe je osiguranje stabilnosti i kontinuiteta poslovanja, zadržavanje tržišnog udjela, povećanje zadovoljstva kupaca i racionalizacija troškova zaliha i transporta robe.
Abstract (english)
Risk represents the possibility of an outcome that is different than expected, where the outcome may be better or worse than expected. It is most often seen as potential damage arising from events that are not predictable, and occur due to the impossibility of predicting the future, where even with analyzes and forecasting models there is some uncertainty. In order to reduce the significance of the impact of risk on the supply chain, risks need to be managed through risk identification, risk analysis and risk response selection activities. Supply chain supply risks are significant and may arise from operations within the supply chain, but also from the environment in cases where external influences affect the change in demand for a product or service. Supply chain demand risks can be managed through sales activities such as promotional activities and discounts, and through the management of activities within the supply chain. Activities that can manage demand risks include demand forecasting, production planning, inventory management, transportation planning and more. The goal of supply chain demand risk management is to ensure stability and business continuity, maintaining market share, increase customer satisfaction and rationalize the cost of inventory and transportation.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:119:937779
Study programmeTitle: Intelligent Transport Systems and Logistics
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra inženjer/inženjerka prometa (magistar/magistra inženjer/inženjerka prometa)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-10-19 10:00:52