Risk represents the possibility of an outcome that is different than expected, where the outcome may be better or worse than expected. It is most often seen as potential damage arising from events that are not predictable, and occur due to the impossibility of predicting the future, where even with analyzes and forecasting models there is some uncertainty. In order to reduce the significance of the impact of risk on the supply chain, risks need to be managed through risk identification, risk analysis and risk response selection activities. Supply chain supply risks are significant and may arise from operations within the supply chain, but also from the environment in cases where external influences affect the change in demand for a product or service. Supply chain demand risks can be managed through sales activities such as promotional activities and discounts, and through the management of activities within the supply chain. Activities that can manage demand risks include demand forecasting, production planning, inventory management, transportation planning and more. The goal of supply chain demand risk management is to ensure stability and business continuity, maintaining market share, increase customer satisfaction and rationalize the cost of inventory and transportation.