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master's thesis
SalesForce razvojna platforma u okruženju e-poslovanja
Zagreb: University of Zagreb, Faculty of Transport and Traffic Sciences, 2021. urn:nbn:hr:119:602830
Manojlović, Matija
University of Zagreb
Faculty of Transport and Traffic Sciences
Division of Transport
Department of Information and Communications Traffic

Institutional repository: Faculty of Transport and Traffic Sciences

Cite this document

Manojlović, M. (2021). SalesForce razvojna platforma u okruženju e-poslovanja (Master's thesis). Zagreb: University of Zagreb, Faculty of Transport and Traffic Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:119:602830

Manojlović, Matija. "SalesForce razvojna platforma u okruženju e-poslovanja." Master's thesis, University of Zagreb, Faculty of Transport and Traffic Sciences, 2021. https://urn.nsk.hr/urn:nbn:hr:119:602830

Manojlović, Matija. "SalesForce razvojna platforma u okruženju e-poslovanja." Master's thesis, University of Zagreb, Faculty of Transport and Traffic Sciences, 2021. https://urn.nsk.hr/urn:nbn:hr:119:602830

Manojlović, M. (2021). 'SalesForce razvojna platforma u okruženju e-poslovanja', Master's thesis, University of Zagreb, Faculty of Transport and Traffic Sciences, accessed 04 November 2024, https://urn.nsk.hr/urn:nbn:hr:119:602830

Manojlović M. SalesForce razvojna platforma u okruženju e-poslovanja [Master's thesis]. Zagreb: University of Zagreb, Faculty of Transport and Traffic Sciences; 2021 [cited 2024 November 04] Available at: https://urn.nsk.hr/urn:nbn:hr:119:602830

M. Manojlović, "SalesForce razvojna platforma u okruženju e-poslovanja", Master's thesis, University of Zagreb, Faculty of Transport and Traffic Sciences, Zagreb, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:119:602830

Metadata
TitleSalesForce razvojna platforma u okruženju e-poslovanja
Title (english)SalesForce as a Development Platform in e-Business Environment
AuthorMatija Manojlović
MentorMarko Periša (mentor)
Committee memberDragan Peraković (predsjednik povjerenstva)
Committee memberIvan Cvitić (član povjerenstva)
Committee memberIvan Grgurević (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Transport and Traffic Sciences
(Division of Transport)
(Department of Information and Communications Traffic)
Zagreb
Defense date and country2021-09-22, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Traffic and Transport Technology
Postal and Telecommunications Traffic
Abstract
Salesforce platforma omogućava korisnicima efikasnije izvođenje poslovnih procesa, ponajviše u području Customer Relationship Management-a. Kao jedan od ključnih dijelova elektroničkog poslovanja, može biti korištena u raznim modelima poslovanja. Za potrebe ovog rada, analizirane su mogućnosti Salesforce platforme u svrhu definiranja prijedloga elektroničkog poslovanja temeljenog na navedenoj platformi. Razrađeni su standardni i prilagođeni objekti te načini na koji se oni povezuju u svrhu što bolje prezentacije informacija krajnjim korisnicima. S aspekta sigurnosti informacija na Salesforce platformi, analizirana je svrha profila i uloga. Detaljno su opisani automatizirani procesi koji osiguravaju efikasnost poslovanja te smanjenje ljudske pogreške. Na temelju obrađenih informacija, predložen je Business to Customer model elektroničkog poslovanja koji se temelji na Salesforce platformi. Istraženi su budući trendovi koje Salesforce donosi zajedno s elektroničkom trgovinom. :
Abstract (english)
The Salesforce platform enables users to perform business processes more efficiently, especially in the area of Customer Relationship Management. As one of the key parts of e-Business it can be used in various business models. For the purpose of this paper, the capabilities of the Salesforce platform are analyzed in order to define e-Business proposal based on the Salesforce platform. Standard and custom objects and their possible relationships are investigated in order to better present the information to end users. From the aspect of data security on Salesforce, the purpose of profile and roles have been analyzed. Automated processes that ensure the business efficiency and reduce the human error are described in detail. Based on the processed data, a proposition of Business to Customer model based on Salesforce platform was proposed. The future trends that Salesforce brings ogether with e-Commerce have been explored.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:119:602830
Study programmeTitle: Traffic and Transport; specializations in: Road Traffic and Transport, Railway Traffic and Transport, Water Traffic and Transport, Air Traffic and Transport, Postal Traffic, Information and Communication Traffic, Urban Traffic and Transport
Course: Road Traffic and Transport
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra inženjer/inženjerka prometa (magistar/magistra inženjer/inženjerka prometa)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-10-25 14:47:32