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master's thesis
Tehnologijski marketing u prometnom sustavu na primjerima svjetskih i europskih tvrtki
Zagreb: University of Zagreb, Faculty of Transport and Traffic Sciences, 2015. urn:nbn:hr:119:651253
Stjepanović, Petar
University of Zagreb
Faculty of Transport and Traffic Sciences
Independent chairs
Chair of Transport Law and economics

Institutional repository: Faculty of Transport and Traffic Sciences

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Stjepanović, P. (2015). Tehnologijski marketing u prometnom sustavu na primjerima svjetskih i europskih tvrtki (Master's thesis). Zagreb: University of Zagreb, Faculty of Transport and Traffic Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:119:651253

Stjepanović, Petar. "Tehnologijski marketing u prometnom sustavu na primjerima svjetskih i europskih tvrtki." Master's thesis, University of Zagreb, Faculty of Transport and Traffic Sciences, 2015. https://urn.nsk.hr/urn:nbn:hr:119:651253

Stjepanović, Petar. "Tehnologijski marketing u prometnom sustavu na primjerima svjetskih i europskih tvrtki." Master's thesis, University of Zagreb, Faculty of Transport and Traffic Sciences, 2015. https://urn.nsk.hr/urn:nbn:hr:119:651253

Stjepanović, P. (2015). 'Tehnologijski marketing u prometnom sustavu na primjerima svjetskih i europskih tvrtki', Master's thesis, University of Zagreb, Faculty of Transport and Traffic Sciences, accessed 04 November 2024, https://urn.nsk.hr/urn:nbn:hr:119:651253

Stjepanović P. Tehnologijski marketing u prometnom sustavu na primjerima svjetskih i europskih tvrtki [Master's thesis]. Zagreb: University of Zagreb, Faculty of Transport and Traffic Sciences; 2015 [cited 2024 November 04] Available at: https://urn.nsk.hr/urn:nbn:hr:119:651253

P. Stjepanović, "Tehnologijski marketing u prometnom sustavu na primjerima svjetskih i europskih tvrtki", Master's thesis, University of Zagreb, Faculty of Transport and Traffic Sciences, Zagreb, 2015. Available at: https://urn.nsk.hr/urn:nbn:hr:119:651253

Metadata
TitleTehnologijski marketing u prometnom sustavu na primjerima svjetskih i europskih tvrtki
Title (english)Technology marketing in the traffic system in such world and European companies
AuthorPetar Stjepanović
MentorMarinko Jurčević (mentor)
Committee memberDragan Peraković (predsjednik povjerenstva)
Committee memberIvan Grgurević (član povjerenstva)
Committee memberŠtefica Mrvelj (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Transport and Traffic Sciences
(Independent chairs)
(Chair of Transport Law and economics)
Zagreb
Defense date and country2015-07-07, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Traffic and Transport Technology
Postal and Telecommunications Traffic
Abstract
Tehnologijski marketing u prometnom sustavu ima za cilj i svrhu pružiti korisniku, nekom određenom subjektu (tvrtki), određeni proizvod i/ili uslugu, koristeći pritom visoku tehnologiju informacijskog i komunikacijskog prometa, te na taj naćin upotpunjujući proces ponude i potražnje na današnjem, suvremenom tržištu. Rezultati, kao sastavni dio diplomskoga rada, anketnog upitnika na primjerima tvrtki Republike Hrvatske, Europe i svijeta, dali su pozitivne i učinkovite odgovore, odnosno rješenja, što znači, kako i u kojoj mjeri pojedine tvrtke posluju na ponuđenome tržištu, te koje dijelove vlastitog, suradničkog i drugog poslovanja trebaju mijenjati, tj. koji segmenti, kao npr. područje korištenja visoko tehnologijskog marketinga, odnos prema zaposlenicima, te očuvanje okoliša i održivi razvoj, su primorani poboljšati ili unaprijediti, kako bi bili jednostavnije i brže dostupni i prihvatljivi postojećim, pa naravno i potencijalnim korisnicima.
Abstract (english)
Technology marketing in the transport system with the aim and the purpose to provide, to a certain entity (company), a specific product and/or service, using high-tech information and communication traffic, and thus completes the process of supply and demand on today, the modern market. Results, as an integral part of graduate work, the questionnaire on examples of the Croatian companies, Europe and the world, given the positive and effective responses and solutions, which means, how and to what extent the individual companies operating in the offeree market, and which parts of their own, collaborative and other operations should be changed, i.e. the segments, such as area of using high technology marketing, relationship with employees, and the preservation of the environment and sustainable development, are forced to improve or enhance, in order to be easily and quickly accessible and acceptable to existing, but of course potential users.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:119:651253
Study programmeTitle: Traffic and Transport; specializations in: Road Traffic and Transport, Railway Traffic and Transport, Water Traffic and Transport, Air Traffic and Transport, Postal Traffic, Information and Communication Traffic, Urban Traffic and Transport
Course: Information and Communication Traffic
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra inženjer/inženjerka prometa (magistar/magistra inženjer/inženjerka prometa)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2015-10-16 12:08:30