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master's thesis
Brendiranje emocija - kako je Danska brendirala sreću?
Zagreb: University of Zagreb, The Faculty of Political Science, 2020. urn:nbn:hr:114:558373
Slivar, Dora
University of Zagreb
The Faculty of Political Science

Institutional repository: FPSZG repository

Cite this document

Slivar, D. (2020). Brendiranje emocija - kako je Danska brendirala sreću? (Master's thesis). Zagreb: University of Zagreb, The Faculty of Political Science. Retrieved from https://urn.nsk.hr/urn:nbn:hr:114:558373

Slivar, Dora. "Brendiranje emocija - kako je Danska brendirala sreću?." Master's thesis, University of Zagreb, The Faculty of Political Science, 2020. https://urn.nsk.hr/urn:nbn:hr:114:558373

Slivar, Dora. "Brendiranje emocija - kako je Danska brendirala sreću?." Master's thesis, University of Zagreb, The Faculty of Political Science, 2020. https://urn.nsk.hr/urn:nbn:hr:114:558373

Slivar, D. (2020). 'Brendiranje emocija - kako je Danska brendirala sreću?', Master's thesis, University of Zagreb, The Faculty of Political Science, accessed 28 December 2024, https://urn.nsk.hr/urn:nbn:hr:114:558373

Slivar D. Brendiranje emocija - kako je Danska brendirala sreću? [Master's thesis]. Zagreb: University of Zagreb, The Faculty of Political Science; 2020 [cited 2024 December 28] Available at: https://urn.nsk.hr/urn:nbn:hr:114:558373

D. Slivar, "Brendiranje emocija - kako je Danska brendirala sreću?", Master's thesis, University of Zagreb, The Faculty of Political Science, Zagreb, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:114:558373

Metadata
TitleBrendiranje emocija - kako je Danska brendirala sreću?
Title (english)Branding of Emotions: How Denmark Branded Happiness
AuthorDora Slivar
MentorHrvoje Jakopović (mentor)
Committee memberHrvoje Jakopović (predsjednik povjerenstva)
Committee memberDražen Lalić (član povjerenstva)
Committee memberMarin Galić (član povjerenstva)
GranterUniversity of Zagreb
The Faculty of Political Science
Zagreb
Defense date and country2020-09-18, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Journalism
Abstract
Diplomski rad Brendiranje emocija – kako je Danska brendirala sreću osmišljen je da bi se istražio fenomena brendiranja država pomoću emocija. Istraživačko pitanje Kako je Danska brendirala sreću postavljeno je s ciljem boljeg razumijevanja brendiranja država pomoću emocija što je do sada nedovoljno istražen koncept. Prvi dio rada obuhvatio je teoriju identiteta, imidža, brenda i emocija kako bi se provelo istraživanje. Praktični dio rada koristio se metodom studije slučaja i analizom sadržaja da bi se provjerila teza koja pretpostavlja da je Danska prepoznala utjecaj emocija na stvaranje imidža države blagostanja. Rezultati istraživanja prikazali su detaljnije dansko brendiranje pomoću emocija te ukazali na važnost slaganja interne zajednice, međunarodnog imidža i eksternog komuniciranja da bi se stvorio jak brend
Abstract (english)
The thesis titled Emotion Branding - How Denmark Branded Happiness is designed to explore the phenomenon of branding countries through emotions. The research question How Denmark branded happiness was designed with the aim of better understanding the process of branding countries through emotions, which is a concept that has been insufficiently researched so far. The first part of the thesis included the theory of identity, image, brand, and emotions in order to conduct research. The practical part of the thesis used the case study method and content analysis to test the thesis that assumes that Denmark recognized the influence of emotions on the creation of the image of the welfare state. The results of the research showed a more detailed Danish branding with emotions and pointed out the importance of bringing together the internal community, international image, and external communication in order to create a strong brand.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:114:558373
Study programmeTitle: Journalism
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to authenticated users
Terms of useLicence In copyright icon
Created on2020-11-02 08:17:29