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master's thesis
Narativne strukture u hrvatskim TV reklamama za automobile 2021. godine
Zagreb: University of Zagreb, The Faculty of Political Science, 2021. urn:nbn:hr:114:347964
Čatipović, Paula
University of Zagreb
The Faculty of Political Science

Institutional repository: FPSZG repository

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Čatipović, P. (2021). Narativne strukture u hrvatskim TV reklamama za automobile 2021. godine (Master's thesis). Zagreb: University of Zagreb, The Faculty of Political Science. Retrieved from https://urn.nsk.hr/urn:nbn:hr:114:347964

Čatipović, Paula. "Narativne strukture u hrvatskim TV reklamama za automobile 2021. godine." Master's thesis, University of Zagreb, The Faculty of Political Science, 2021. https://urn.nsk.hr/urn:nbn:hr:114:347964

Čatipović, Paula. "Narativne strukture u hrvatskim TV reklamama za automobile 2021. godine." Master's thesis, University of Zagreb, The Faculty of Political Science, 2021. https://urn.nsk.hr/urn:nbn:hr:114:347964

Čatipović, P. (2021). 'Narativne strukture u hrvatskim TV reklamama za automobile 2021. godine', Master's thesis, University of Zagreb, The Faculty of Political Science, accessed 29 December 2024, https://urn.nsk.hr/urn:nbn:hr:114:347964

Čatipović P. Narativne strukture u hrvatskim TV reklamama za automobile 2021. godine [Master's thesis]. Zagreb: University of Zagreb, The Faculty of Political Science; 2021 [cited 2024 December 29] Available at: https://urn.nsk.hr/urn:nbn:hr:114:347964

P. Čatipović, "Narativne strukture u hrvatskim TV reklamama za automobile 2021. godine", Master's thesis, University of Zagreb, The Faculty of Political Science, Zagreb, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:114:347964

Metadata
TitleNarativne strukture u hrvatskim TV reklamama za automobile 2021. godine
Title (english)Narrative Structures in 2021 Croatian TV Car Commercials
AuthorPaula Čatipović
MentorBoris Beck (mentor)
Committee memberBoris Beck (predsjednik povjerenstva)
Committee memberMarina Mučalo (član povjerenstva)
Committee memberTena Perišin (član povjerenstva)
GranterUniversity of Zagreb
The Faculty of Political Science
Zagreb
Defense date and country2021-09-14, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Journalism
Abstract
Ovaj diplomski rad bavi se narativnim strukturama u televizijskim reklamama za automobile u 2021. godini. Analizom ciljanih skupina, žanra, naracije, korištenih boja, uloge djece u reklamama, karakteristika slogana te retoričkih figura cilj je iznjedriti zaključke o tendencijama oglašivača. S obzirom na porast utjecaja konzumerizma u današnjem društvu, ti koncepti imaju važnu ulogu i u odražavanju same društvene zbilje. Trendovi poput sve intenzivnijeg emocionalnog apeliranja na potencijalne kupce i težnja električnim automobilima kroz naglašavanje ekološke osviještenosti samo su neke od tema koje prožimaju ovaj rad.
Abstract (english)
This thesis is about narrative structures in television commercials for cars in 2021. By analyzing the target groups, genre, narration, used colors, the role of children in advertisements, the characteristics of slogans and rhetorical figures, the goal is to generate conclusions about the tendencies of advertisers. Given the growing influence of consumerism in today's society, these concepts also play an important role in reflecting social reality itself. Trends such as the increasingly intense emotional appeal to potential customers and the pursuit of electric cars through an emphasis on environmental awareness are just some of the topics that permeate this paper.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:114:347964
Study programmeTitle: Journalism
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) icon
Created on2022-01-13 14:56:57