prikaz prve stranice dokumenta Identifikacija tehnika spina u hrvatskoj političkoj komunikaciji
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master's thesis
Identifikacija tehnika spina u hrvatskoj političkoj komunikaciji
Zagreb: University of Zagreb, The Faculty of Political Science, 2021. urn:nbn:hr:114:385304
Takač, Karla
University of Zagreb
The Faculty of Political Science

Institutional repository: FPSZG repository

Cite this document

Takač, K. (2021). Identifikacija tehnika spina u hrvatskoj političkoj komunikaciji (Master's thesis). Zagreb: University of Zagreb, The Faculty of Political Science. Retrieved from https://urn.nsk.hr/urn:nbn:hr:114:385304

Takač, Karla. "Identifikacija tehnika spina u hrvatskoj političkoj komunikaciji." Master's thesis, University of Zagreb, The Faculty of Political Science, 2021. https://urn.nsk.hr/urn:nbn:hr:114:385304

Takač, Karla. "Identifikacija tehnika spina u hrvatskoj političkoj komunikaciji." Master's thesis, University of Zagreb, The Faculty of Political Science, 2021. https://urn.nsk.hr/urn:nbn:hr:114:385304

Takač, K. (2021). 'Identifikacija tehnika spina u hrvatskoj političkoj komunikaciji', Master's thesis, University of Zagreb, The Faculty of Political Science, accessed 29 December 2024, https://urn.nsk.hr/urn:nbn:hr:114:385304

Takač K. Identifikacija tehnika spina u hrvatskoj političkoj komunikaciji [Master's thesis]. Zagreb: University of Zagreb, The Faculty of Political Science; 2021 [cited 2024 December 29] Available at: https://urn.nsk.hr/urn:nbn:hr:114:385304

K. Takač, "Identifikacija tehnika spina u hrvatskoj političkoj komunikaciji", Master's thesis, University of Zagreb, The Faculty of Political Science, Zagreb, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:114:385304

Metadata
TitleIdentifikacija tehnika spina u hrvatskoj političkoj komunikaciji
Title (english)The Identification of Spin Techniques in Croatian Political Communication
AuthorKarla Takač
MentorHrvoje Jakopović (mentor)
Committee memberHrvoje Jakopović (predsjednik povjerenstva)
Committee memberViktorija Car (član povjerenstva)
Committee memberDina Vozab (član povjerenstva)
GranterUniversity of Zagreb
The Faculty of Political Science
Zagreb
Defense date and country2021-09-24, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Journalism
Abstract
Tehnike spina koriste se svakodnevno. One se vide u izjavama za medije političara, što se sve više populariziralo, dok se smanjila učinkovitost konferencija za novinare, iako su i one vrlo učinkovite, no za to je potrebno organizirati ih na određeni način. Čak i u samim izjavama političara mogu se uočiti određene tehnike spina poput izbjegavanja odgovora na pitanja koja bi mogle narušiti reputaciju političara, ponavljanjem iste poruke u svim javnim nastupima, skretanjem pozornosti na negativni događaj po političkog suparnika. Najučinkovitijim se pokazalo pravovremeno plasiranje određenih informacija u javnost. Istraživanje u kojem se provodila kvalitativna metoda intervjua pokazalo je kako je nemoguće prikriti neki događaj velikog značenja poput slučaja Agrokor, no događaji poput promjena zakonskih odredbi se mogu. U istraživanju su sudjelovala petorica komunikacijskih stručnjaka s iskustvom u političkoj komunikaciji. Istraživanjem se pokazalo kada je najbolje plasirati spin u medije, koje tehnike koristiti u kojoj situaciji, na koji način mediji pridonose reputaciji političara te kako spasiti reputaciju koristeći spin.
Abstract (english)
Political spin and its techniques are seen in everyday life. It is possible to see its effects in political statements. They are more and more popular, but at the same time, press conferences are not as popular as they were ten years ago. They are effective, but it is important to organize them in a particular way. It is possible to see spin techniques in the statements. Those can be avoiding an answer to the possible damaging question, staying on the message is another technique seen in Croatian political communication, as well as bringing the attention to an event that is damaging for political opponent's reputation. The most effective technique is giving a piece of specific information to the media at a specific time. Research in which qualitative method was used has shown that it is impossible to spin an event of great importance, such as the case Agrokor, but it is possible to spin an event such as new laws. Five interviews were held, and the participants were experts in political communication. The research has shown when is the best time to spin an event and when to give specific information to the media, which techniques are the best to use in a specific situation, how the media can affect the political reputation and how to save a damaged reputation by using political spin.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:114:385304
Study programmeTitle: Journalism
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
Type of resourceText
File originBorn digital
Access conditionsClosed access
Terms of useLicence In copyright icon
Created on2022-02-09 14:14:05