Political spin and its techniques are seen in everyday life. It is possible to see its effects in political statements. They are more and more popular, but at the same time, press conferences are not as popular as they were ten years ago. They are effective, but it is important to organize them in a particular way. It is possible to see spin techniques in the statements. Those can be avoiding an answer to the possible damaging question, staying on the message is another technique seen in Croatian political communication, as well as bringing the attention to an event that is damaging for political opponent's reputation. The most effective technique is giving a piece of specific information to the media at a specific time. Research in which qualitative method was used has shown that it is impossible to spin an event of great importance, such as the case Agrokor, but it is possible to spin an event such as new laws. Five interviews were held, and the participants were experts in political communication. The research has shown when is the best time to spin an event and when to give specific information to the media, which techniques are the best to use in a specific situation, how the media can affect the political reputation and how to save a damaged reputation by using political spin.