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master's thesis
Osoba kao brend - primjer princeze Diane
Zagreb: University of Zagreb, The Faculty of Political Science, 2021. urn:nbn:hr:114:211808
Zaninović, Marinela
University of Zagreb
The Faculty of Political Science

Institutional repository: FPSZG repository

Cite this document

Zaninović, M. (2021). Osoba kao brend - primjer princeze Diane (Master's thesis). Zagreb: University of Zagreb, The Faculty of Political Science. Retrieved from https://urn.nsk.hr/urn:nbn:hr:114:211808

Zaninović, Marinela. "Osoba kao brend - primjer princeze Diane." Master's thesis, University of Zagreb, The Faculty of Political Science, 2021. https://urn.nsk.hr/urn:nbn:hr:114:211808

Zaninović, Marinela. "Osoba kao brend - primjer princeze Diane." Master's thesis, University of Zagreb, The Faculty of Political Science, 2021. https://urn.nsk.hr/urn:nbn:hr:114:211808

Zaninović, M. (2021). 'Osoba kao brend - primjer princeze Diane', Master's thesis, University of Zagreb, The Faculty of Political Science, accessed 06 November 2024, https://urn.nsk.hr/urn:nbn:hr:114:211808

Zaninović M. Osoba kao brend - primjer princeze Diane [Master's thesis]. Zagreb: University of Zagreb, The Faculty of Political Science; 2021 [cited 2024 November 06] Available at: https://urn.nsk.hr/urn:nbn:hr:114:211808

M. Zaninović, "Osoba kao brend - primjer princeze Diane", Master's thesis, University of Zagreb, The Faculty of Political Science, Zagreb, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:114:211808

Metadata
TitleOsoba kao brend - primjer princeze Diane
Title (english)A Person as a Brand: The Case of Princess Diana
AuthorMarinela Zaninović
MentorBožo Skoko (mentor)
MentorDejan Gluvačević (komentor)
Committee memberBožo Skoko (predsjednik povjerenstva)
Committee memberDejan Gluvačević (član povjerenstva)
Committee memberBoris Beck (član povjerenstva)
GranterUniversity of Zagreb
The Faculty of Political Science
Zagreb
Defense date and country2021-09-16, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Journalism
Abstract
Osobno brendiranje sve popularnije među ljudima diljem svijeta, ima za cilj izdvojiti pojedinca iz mase, istaknuti ga svojom osobnošću i vještinama kako bi bio što uspješniji od svoje konkurencije. Za neke samopromocija je neizbježna jer su dio sustava koji je pod stalnim povećalom javnosti. Takav imidž bio je neizbježan za princezu Dianu, pripadnicu britanske krune, koja je odličan primjer osobnog brendiranja. U ovom radu analiziran je način na koji je Diana, princeza od Walesa stvorila svoj brend te u čemu i dan danas leži njegova snaga. Koristeći studiju slučaja i metodu strukturiranog intervjua dobiven je uvid u snagu njenog imidža, koji je i 24 godine nakon njene smrti također jednako prisutan.
Abstract (english)
Personal branding, increasingly popular among people around the world, aims to set individuals apart from the crowd, highlight them with their personality and skills to make them as successful as possible from their competition. For some, self-promotion is inevitable because they are part of a system that is regularly exposed to the public eye. Such an image was inevitable for Princess Diana, a member of the British Crown, who is a great example of personal branding. This paper analyzes the way in which Diana, Princess of Wales created her brand and what is the secret that the strength of it still lives today. Case study and an in-depth interview method gave insight into the strength of her image, which is also equally present 24 years after her death.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:114:211808
Study programmeTitle: Journalism
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) icon
Created on2022-02-09 15:10:10