prikaz prve stranice dokumenta Identitet i mogućnosti brendiranja Bosne i Hercegovine kao turističke destinacije
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master's thesis
Identitet i mogućnosti brendiranja Bosne i Hercegovine kao turističke destinacije
Zagreb: University of Zagreb, The Faculty of Political Science, 2016. urn:nbn:hr:114:478064
Stipović, Jelena
University of Zagreb
The Faculty of Political Science
Department of Journalism and Media Production

Institutional repository: FPSZG repository

Cite this document

Stipović, J. (2016). Identitet i mogućnosti brendiranja Bosne i Hercegovine kao turističke destinacije (Master's thesis). Zagreb: University of Zagreb, The Faculty of Political Science. Retrieved from https://urn.nsk.hr/urn:nbn:hr:114:478064

Stipović, Jelena. "Identitet i mogućnosti brendiranja Bosne i Hercegovine kao turističke destinacije." Master's thesis, University of Zagreb, The Faculty of Political Science, 2016. https://urn.nsk.hr/urn:nbn:hr:114:478064

Stipović, Jelena. "Identitet i mogućnosti brendiranja Bosne i Hercegovine kao turističke destinacije." Master's thesis, University of Zagreb, The Faculty of Political Science, 2016. https://urn.nsk.hr/urn:nbn:hr:114:478064

Stipović, J. (2016). 'Identitet i mogućnosti brendiranja Bosne i Hercegovine kao turističke destinacije', Master's thesis, University of Zagreb, The Faculty of Political Science, accessed 23 November 2024, https://urn.nsk.hr/urn:nbn:hr:114:478064

Stipović J. Identitet i mogućnosti brendiranja Bosne i Hercegovine kao turističke destinacije [Master's thesis]. Zagreb: University of Zagreb, The Faculty of Political Science; 2016 [cited 2024 November 23] Available at: https://urn.nsk.hr/urn:nbn:hr:114:478064

J. Stipović, "Identitet i mogućnosti brendiranja Bosne i Hercegovine kao turističke destinacije", Master's thesis, University of Zagreb, The Faculty of Political Science, Zagreb, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:114:478064

Metadata
TitleIdentitet i mogućnosti brendiranja Bosne i Hercegovine kao turističke destinacije
Title (english)National Identity and possibilities of branding Bosnia and Herzegovina as a tourist destination
AuthorJelena Stipović
MentorBožo Skoko (mentor)
Committee memberIvo Žanić (predsjednik povjerenstva)
Committee memberHrvoje Jakopović (član povjerenstva)
Committee memberBožo Skoko (član povjerenstva)
GranterUniversity of Zagreb
The Faculty of Political Science
(Department of Journalism and Media Production)
Zagreb
Defense date and country2016-07-08, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Journalism
Abstract
Ideja diplomskog rada pod nazivom „Identitet i mogućnost brendiranja Bosne i Hercegovine kao turističke destinacije“ jest prikazati da je Bosnu i Hercegovinu moguće brendirati kao turističku destinaciju. Bosna i Hercegovina je država koja ima veliki potencijal da ju se brendira kao turističku destinaciju, ali on još uvijek nije dovoljno prepoznat i iskorišten. Kulturološka, vjerska, tradicijska, nacionalna različitost, bogatstvo vodnim resursima, prirodnim, povijesnim i kulturnim ljepotama, gastronomiji, posebnost i specifičnost mentaliteta ljudi, običaji, povoljan geografski položaj, cjenovna konkurentnost, nažalost, još uvijek padaju u drugi plan. Jedan od glavnih razloga tomu su zasigurno prisutnost slika iz nedavnog ratnog sukoba u glavama inozemnih stanovnika/turista te nestabilna ekonomska, politička i sigurnosna situacija. Kroz rezultate istraživanja koje je provedeno u sklopu ovog rada prikazane su i identificirane ključne komparativne prednosti, prilike, kvalitete, posebnosti i mogućnosti za stvaranje brenda Bosne i Hercegovine kao turističke destinacije kako bi ona postala konkurentna, prepoznatljiva i uspješno se pozicionirala i diferencirala na tržištu.
Abstract (english)
The idea of this thesis entitled "Identity and branding possibility of Bosnia and Herzegovina as a tourist destination" is to show that Bosnia and Herzegovina can be branded as a tourist destination.Bosnia and Herzegovina is a country which has great potential in being branded as a tourist destination, but it is still not sufficiently recognized and exploited. This includes: cultural, religious, traditional, and ethnic diversity; richness of water resources; natural, historical, and cultural beauty; gastronomy, and the specific mindset of the people; customs, favorable geographical location, competitive pricing. All of this, unfortunately, still has not been made a priority. One of the main reasons for this are certainly the presence of images of the recent conflict in the minds of foreign residents / tourists and the unstable economic, political and security situation. Through the results of the research conducted as part of this work presented and identified are key competitive advantages, opportunities, quality, peculiarities and possibilities for creating brand of Bosnia and Herzegovina as a tourist destination to become more competitive, distinctive, and successfully positioned and differentiated on the market.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:114:478064
Study programmeTitle: Journalism
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
Type of resourceText
File originBorn digital
Access conditionsClosed access
Terms of useLicence In copyright icon
Created on2016-11-25 10:55:09