prikaz prve stranice dokumenta Percepcija studenata novinarstva i komunikologije o oglasima na društvenim mrežama TikTok i Instagram
  Download
PDF 1.11 MB
master's thesis
Percepcija studenata novinarstva i komunikologije o oglasima na društvenim mrežama TikTok i Instagram
Zagreb: University of Zagreb, The Faculty of Political Science, 2023. urn:nbn:hr:114:608519
Farkaš, Josipa
University of Zagreb
The Faculty of Political Science

Institutional repository: FPSZG repository

Cite this document

Farkaš, J. (2023). Percepcija studenata novinarstva i komunikologije o oglasima na društvenim mrežama TikTok i Instagram (Master's thesis). Zagreb: University of Zagreb, The Faculty of Political Science. Retrieved from https://urn.nsk.hr/urn:nbn:hr:114:608519

Farkaš, Josipa. "Percepcija studenata novinarstva i komunikologije o oglasima na društvenim mrežama TikTok i Instagram." Master's thesis, University of Zagreb, The Faculty of Political Science, 2023. https://urn.nsk.hr/urn:nbn:hr:114:608519

Farkaš, Josipa. "Percepcija studenata novinarstva i komunikologije o oglasima na društvenim mrežama TikTok i Instagram." Master's thesis, University of Zagreb, The Faculty of Political Science, 2023. https://urn.nsk.hr/urn:nbn:hr:114:608519

Farkaš, J. (2023). 'Percepcija studenata novinarstva i komunikologije o oglasima na društvenim mrežama TikTok i Instagram', Master's thesis, University of Zagreb, The Faculty of Political Science, accessed 23 November 2024, https://urn.nsk.hr/urn:nbn:hr:114:608519

Farkaš J. Percepcija studenata novinarstva i komunikologije o oglasima na društvenim mrežama TikTok i Instagram [Master's thesis]. Zagreb: University of Zagreb, The Faculty of Political Science; 2023 [cited 2024 November 23] Available at: https://urn.nsk.hr/urn:nbn:hr:114:608519

J. Farkaš, "Percepcija studenata novinarstva i komunikologije o oglasima na društvenim mrežama TikTok i Instagram", Master's thesis, University of Zagreb, The Faculty of Political Science, Zagreb, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:114:608519

Metadata
TitlePercepcija studenata novinarstva i komunikologije o oglasima na društvenim mrežama TikTok i Instagram
Title (english)Perception of Journalism and Communication Science Students about Advertisements on the Social Networks TikTok and Instagram
AuthorJosipa Farkaš
MentorIgor Kanižaj (mentor)
Committee memberIgor Kanižaj (predsjednik povjerenstva)
Committee memberDražen Lalić (član povjerenstva)
Committee memberMilica Vučković (član povjerenstva)
GranterUniversity of Zagreb
The Faculty of Political Science
Zagreb
Defense date and country2023-09-11, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Political Science
Abstract
Ovaj rad obrađuje temu oglašavanja na društvenim mrežama TikTok i Instagram te kako oglase koji su plasirani na ove društvene mreže percipiraju studenti novinarstva i komunikologije Sveučilišta u Zagrebu. Za potrebe ovog rada provedene su dvije metode istraživanja, a to su analiza sadržaja kojom su analizirane objave s profila na društvenim mrežama TikTok i Instagram pet najuspješnijih hrvatskih utjecajnika te metoda ankete koja je provedena među studentima novinarstva i komunikologije. Rezultati ovog istraživanja pokazali su da hrvatski utjecajnici na profilima na svojim društvenim mrežama često plasiraju sponzorirani sadržaj te da je samo na pojedinim objavama na kojima se nalazi neki proizvod ili usluga naglašeno da se radi o plaćenoj objavi. Rezultati ankete koja je provedena među studentima novinarstva i komunikologije kako bi se ispitala njihova percepcija o oglašavanju na TikToku i Instagramu pokazali su kako studenti u velikoj mjeri prate utjecajnike te da su svjesni sponzoriranog sadržaja koji utjecajnici plasiraju na svojim profilima, ali da taj sadržaj nema pretjeranog utjecaja na njih i njihovu odluku o kupnji nekog proizvoda ili konzumiranju neke usluge.
Abstract (english)
This paper discusses the topic of advertising on the social media platforms TikTok and Instagram as well as how advertisements placed on these two social media networks are perceived by journalism and communication science students at the University of Zagreb. For the purposes of this study, two research methods were used: content analysis, which involved analyzing posts from the profiles of the top five Croatian influencers on TikTok and Instagram, and questionnaire conducted among journalism and communication science students. The results of this research have demonstrated that Croatian influencers frequently feature sponsored content on their social media profiles, but only a few posts that contain products or services emphasize their status as paid promotions. The results of a questionnaire conducted among journalism and communication science students indicate that students actively follow influencers and are well aware of the sponsored content posted by them. However, this type of content has limited influence on their decisions regarding purchasing products or consuming services.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:114:608519
Study programmeTitle: Journalism
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-09-27 10:50:44