prikaz prve stranice dokumenta Uloga gastronomije u brendiranju destinacija na primjeru Hrvatske
No public access
master's thesis
Uloga gastronomije u brendiranju destinacija na primjeru Hrvatske
Zagreb: University of Zagreb, The Faculty of Political Science, 2016. urn:nbn:hr:114:292912
Ivčević, Anđela
University of Zagreb
The Faculty of Political Science
Department of Journalism and Media Production

Institutional repository: FPSZG repository

Cite this document

Ivčević, A. (2016). Uloga gastronomije u brendiranju destinacija na primjeru Hrvatske (Master's thesis). Zagreb: University of Zagreb, The Faculty of Political Science. Retrieved from https://urn.nsk.hr/urn:nbn:hr:114:292912

Ivčević, Anđela. "Uloga gastronomije u brendiranju destinacija na primjeru Hrvatske." Master's thesis, University of Zagreb, The Faculty of Political Science, 2016. https://urn.nsk.hr/urn:nbn:hr:114:292912

Ivčević, Anđela. "Uloga gastronomije u brendiranju destinacija na primjeru Hrvatske." Master's thesis, University of Zagreb, The Faculty of Political Science, 2016. https://urn.nsk.hr/urn:nbn:hr:114:292912

Ivčević, A. (2016). 'Uloga gastronomije u brendiranju destinacija na primjeru Hrvatske', Master's thesis, University of Zagreb, The Faculty of Political Science, accessed 26 November 2024, https://urn.nsk.hr/urn:nbn:hr:114:292912

Ivčević A. Uloga gastronomije u brendiranju destinacija na primjeru Hrvatske [Master's thesis]. Zagreb: University of Zagreb, The Faculty of Political Science; 2016 [cited 2024 November 26] Available at: https://urn.nsk.hr/urn:nbn:hr:114:292912

A. Ivčević, "Uloga gastronomije u brendiranju destinacija na primjeru Hrvatske", Master's thesis, University of Zagreb, The Faculty of Political Science, Zagreb, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:114:292912

Metadata
TitleUloga gastronomije u brendiranju destinacija na primjeru Hrvatske
Title (english)The role of gastronomy in destination branding on Croatian example
AuthorAnđela Ivčević
MentorBožo Skoko (mentor)
Committee memberBožo Skoko (predsjednik povjerenstva)
Committee memberGordana Vilović (član povjerenstva)
Committee memberHrvoje Jakopović (član povjerenstva)
GranterUniversity of Zagreb
The Faculty of Political Science
(Department of Journalism and Media Production)
Zagreb
Defense date and country2016-09-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Journalism
Abstract
Rad razmatra važnost brendiranja države, posebno za turistički sektor. Čine ga teorijski dio s pregledom literature koji definira različite pojmove, procese te aktere u procesu brendiranja države, i istraživanje kojemu je cilj dublji uvid u ulogu gastronomije u tom procesu i to na temelju intervjua sa stručnjacima iz područja odnosa s javnošću i gastronomije te dodatnih izvora. Rad ukazuje na propuste koji su se pritom dogodili te potencijale koje Hrvatska ima.
Abstract (english)
This paper discusses the importance of country branding, especially in the tourism sector. It consists of a theoretical part of the review of literature that defines the various concepts, processes and stakeholders in the process of country branding, and research that aims to get a deeper insight into the role of gastronomy in this process, based on interviews with experts from the fields of public relations and gastronomy as well as additional sources. The paper points out the failures that have occurred and potential that Croatia has.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:114:292912
Study programmeTitle: Journalism
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
Type of resourceText
File originBorn digital
Access conditionsClosed access
Terms of useLicence In copyright icon
Created on2016-11-29 12:49:01