prikaz prve stranice dokumenta Uloga community menadžera u izgradnji online imidža organizacija - primjer velikih trgovačkih lanaca
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master's thesis
Uloga community menadžera u izgradnji online imidža organizacija - primjer velikih trgovačkih lanaca
Zagreb: University of Zagreb, The Faculty of Political Science, 2017. urn:nbn:hr:114:705506
Katić, Andrea
University of Zagreb
The Faculty of Political Science
Department of Journalism and Media Production

Institutional repository: FPSZG repository

Cite this document

Katić, A. (2017). Uloga community menadžera u izgradnji online imidža organizacija - primjer velikih trgovačkih lanaca (Master's thesis). Zagreb: University of Zagreb, The Faculty of Political Science. Retrieved from https://urn.nsk.hr/urn:nbn:hr:114:705506

Katić, Andrea. "Uloga community menadžera u izgradnji online imidža organizacija - primjer velikih trgovačkih lanaca." Master's thesis, University of Zagreb, The Faculty of Political Science, 2017. https://urn.nsk.hr/urn:nbn:hr:114:705506

Katić, Andrea. "Uloga community menadžera u izgradnji online imidža organizacija - primjer velikih trgovačkih lanaca." Master's thesis, University of Zagreb, The Faculty of Political Science, 2017. https://urn.nsk.hr/urn:nbn:hr:114:705506

Katić, A. (2017). 'Uloga community menadžera u izgradnji online imidža organizacija - primjer velikih trgovačkih lanaca', Master's thesis, University of Zagreb, The Faculty of Political Science, accessed 29 December 2024, https://urn.nsk.hr/urn:nbn:hr:114:705506

Katić A. Uloga community menadžera u izgradnji online imidža organizacija - primjer velikih trgovačkih lanaca [Master's thesis]. Zagreb: University of Zagreb, The Faculty of Political Science; 2017 [cited 2024 December 29] Available at: https://urn.nsk.hr/urn:nbn:hr:114:705506

A. Katić, "Uloga community menadžera u izgradnji online imidža organizacija - primjer velikih trgovačkih lanaca", Master's thesis, University of Zagreb, The Faculty of Political Science, Zagreb, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:114:705506

Metadata
TitleUloga community menadžera u izgradnji online imidža organizacija - primjer velikih trgovačkih lanaca
Title (english)The Role of Community Managers in Building an Online Image of Organisations: a Case Study of Retails Companies
AuthorAndrea Katić
MentorHrvoje Jakopović (mentor)
Committee memberHrvoje Jakopović (predsjednik povjerenstva)
Committee memberSmiljana Leinert-Novosel (član povjerenstva)
Committee memberIvo Žanić (član povjerenstva)
GranterUniversity of Zagreb
The Faculty of Political Science
(Department of Journalism and Media Production)
Zagreb
Defense date and country2017-09-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Journalism
Abstract
U današnjem užurbanom svijetu veliku ulogu ima Internet. Internet se smatra platformom koja omogućuje lakšu komunikaciju među korisnicima. Osim u privatnom životu, tako i u poslovnom, uloga masovnih medija je velika. Za poslovni svijet komunikacija s krajnjim korisnikom je od velike važnosti. Na taj način poduzeća otkrivaju kako korisnici doživljavaju samu uslugu ili proizvod, odnosno koje su njihove potrebe i želje. Kako bi na društvenim mrežama na što bolji način plasirali proizvod ili uslugu poduzeća, ista su morala angažirati stručnjake u ovom području. Ti stručnjaci se nazivaju community mendažerima, a zasluženi su za komunikaciju s korisnicima. Osim komunikacije njihova je zadaća izgraditi prepoznatljiv brend te stvoriti vrijednost za potrošača. Vrijednost se stvara pozitivnom reakcijom krajnjeg korisnika. Dobar community menadžer ima dobru komunikaciju, visoko znanje o marketingu i odnosima s javnošću. Cilj ovoga rada je prikazati važnost community menadžmenta u poslovnom svijetu i stvaranju brenda i imidža organizacije.
Abstract (english)
In today's busy world, the Internet has a big role to play. The Internet is considered a platform that facilitates easier communication between users. Apart from private life and business, the role of mass media is great. For the business world, communication with the end user is of great importance. In this way, businesses discover that users are experiencing the service or product itself, that is, their needs and desires. In order to make the best possible way for the social network to deliver a product or service to a company, they had to engage professionals in this area. These experts are called community crews, and deserved to communicate with customers. In addition to communication their task is to build a recognizable brand and create value for the consumer. The value is generated by the positive response of the end user. A good community manager has good communication, high knowledge of marketing and public relations. The aim of this paper is to demonstrate the importance of community management in the business world and the creation of the organization's inner image.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:114:705506
Study programmeTitle: Journalism
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-10-19 12:32:15