Cities and destination branding has become important process and in past few years it greatly differs from state brading. While country branding refers to a country as a one unit, cities and destinations branding focuses on one particular geographical unit. Cities branding can influence one city's reputation among cities in the same country, region or on international scale. This paper explains topics connected to the city branding with ephasis on New York which has, for decades had one of the strongest cities brands. The analysis starts from general concepts that define city branding, criteria which are taken into consideration when defining city brand value, and comparment to other succesfull projects of cities and smaller states branding, one of which is New Zeland. Also, one of the chapters reviews american culture and it's influence trough strog cultural industry with special emphasis on film industry. Further analysis in the paper is after focused on the first marketing campaigns that were started back in the 1970's, with research of the city's history and creation of I ♥New York logo, which has, to this day remained most famous logo belonging to one city. Above that, the paper contains short review of the history of the theather industry and Broadway street which has had major role in shaping city's cultral industry. Analytical part is made of analysis focused on observing movies and tv shows set in New York, overview of most famous location and compairment of number of movies filmed in New York and other cities. The conclusion of the whole paper is that New York, despite being relatively young city, succeded in becoming one of the world's most famous city brands.