prikaz prve stranice dokumenta Uloga nagrade European Best Destinations u brendiranju turističkih destinacija
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master's thesis
Uloga nagrade European Best Destinations u brendiranju turističkih destinacija
Zagreb: University of Zagreb, The Faculty of Political Science, 2018. urn:nbn:hr:114:631255
Marić, Lorena
University of Zagreb
The Faculty of Political Science

Institutional repository: FPSZG repository

Cite this document

Marić, L. (2018). Uloga nagrade European Best Destinations u brendiranju turističkih destinacija (Master's thesis). Zagreb: University of Zagreb, The Faculty of Political Science. Retrieved from https://urn.nsk.hr/urn:nbn:hr:114:631255

Marić, Lorena. "Uloga nagrade European Best Destinations u brendiranju turističkih destinacija." Master's thesis, University of Zagreb, The Faculty of Political Science, 2018. https://urn.nsk.hr/urn:nbn:hr:114:631255

Marić, Lorena. "Uloga nagrade European Best Destinations u brendiranju turističkih destinacija." Master's thesis, University of Zagreb, The Faculty of Political Science, 2018. https://urn.nsk.hr/urn:nbn:hr:114:631255

Marić, L. (2018). 'Uloga nagrade European Best Destinations u brendiranju turističkih destinacija', Master's thesis, University of Zagreb, The Faculty of Political Science, accessed 06 November 2024, https://urn.nsk.hr/urn:nbn:hr:114:631255

Marić L. Uloga nagrade European Best Destinations u brendiranju turističkih destinacija [Master's thesis]. Zagreb: University of Zagreb, The Faculty of Political Science; 2018 [cited 2024 November 06] Available at: https://urn.nsk.hr/urn:nbn:hr:114:631255

L. Marić, "Uloga nagrade European Best Destinations u brendiranju turističkih destinacija", Master's thesis, University of Zagreb, The Faculty of Political Science, Zagreb, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:114:631255

Metadata
TitleUloga nagrade European Best Destinations u brendiranju turističkih destinacija
Title (english)The Role of the European Best Destinations Award in Branding Tourist Destinations
AuthorLorena Marić
MentorHrvoje Jakopović (mentor)
Committee memberHrvoje Jakopović (predsjednik povjerenstva)
Committee memberMilica Vučković (član povjerenstva)
Committee memberIgor Kanižaj (član povjerenstva)
GranterUniversity of Zagreb
The Faculty of Political Science
Zagreb
Defense date and country2018-09-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Journalism
Abstract
Sažetak Za potrebe ovog rada provedeno je anketno istraživanje u kojem su sudjelovali stanovnici grada Zadra i njegove okolice kako bi se odgovorilo na pitanje koja je uloga nagrade European Best Destinations u brendiranju turističkih destinacija. S obzirom na to da je Zadar 2016. godine proglašen najboljom europskom destinacijom istraživanje je obuhvatilo ispitanike iz Zadra i njegove okolice kako bi se dobio najbolji uvid u cilj istraživanja. Budući da se za potrebe izbora provodila kampanja na društvenim mrežama, dolazi se do zaključka kako je najveća uloga nagrade najbolje europske destinacije nezapamćena pozornost koju je dobio Zadar. Također, istraživanje pokazuje kako je nagrada imala ulogu i u porastu turizma te u boljoj promociji Zadra na društvenim mrežama.
Abstract (english)
For the purpose of this paper was conducted a research which included residents of the city of Zadar and its region to get an answer about the role of European Best Destinations award in branding tourist destinations. Considering that Zadar was elected as the best European destination in 2016, the research included participants from Zadar and its region to get the best insight into the research goal. Since the campaign was conducted through the social network, it comes to the conclusion that the most important role of the award European Best Destinations is Zadar's unprecedented attention. The research also showed that the award had an important role in better promotion of Zadar on social network.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:114:631255
Study programmeTitle: Journalism
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
Type of resourceText
File originBorn digital
Access conditionsClosed access
Terms of useLicence In copyright icon
Created on2018-12-14 09:29:19