prikaz prve stranice dokumenta Unaprjeđenje tehničke podrške prodaji u inženjerskim poduzećima
Embargo period 2026-06-28
master's thesis
Unaprjeđenje tehničke podrške prodaji u inženjerskim poduzećima
Zagreb: University of Zagreb, Faculty of Mechanical Engineering and Naval Architecture, 2021. urn:nbn:hr:235:226747
Novački, Nikola
University of Zagreb
Faculty of Mechanical Engineering and Naval Architecture

Institutional repository: Repository of Faculty of Mechanical Engineering and Naval Architecture University of Zagreb

Cite this document

Novački, N. (2021). Unaprjeđenje tehničke podrške prodaji u inženjerskim poduzećima (Master's thesis). Zagreb: University of Zagreb, Faculty of Mechanical Engineering and Naval Architecture. Retrieved from https://urn.nsk.hr/urn:nbn:hr:235:226747

Novački, Nikola. "Unaprjeđenje tehničke podrške prodaji u inženjerskim poduzećima." Master's thesis, University of Zagreb, Faculty of Mechanical Engineering and Naval Architecture, 2021. https://urn.nsk.hr/urn:nbn:hr:235:226747

Novački, Nikola. "Unaprjeđenje tehničke podrške prodaji u inženjerskim poduzećima." Master's thesis, University of Zagreb, Faculty of Mechanical Engineering and Naval Architecture, 2021. https://urn.nsk.hr/urn:nbn:hr:235:226747

Novački, N. (2021). 'Unaprjeđenje tehničke podrške prodaji u inženjerskim poduzećima', Master's thesis, University of Zagreb, Faculty of Mechanical Engineering and Naval Architecture, accessed 19 December 2024, https://urn.nsk.hr/urn:nbn:hr:235:226747

Novački N. Unaprjeđenje tehničke podrške prodaji u inženjerskim poduzećima [Master's thesis]. Zagreb: University of Zagreb, Faculty of Mechanical Engineering and Naval Architecture; 2021 [cited 2024 December 19] Available at: https://urn.nsk.hr/urn:nbn:hr:235:226747

N. Novački, "Unaprjeđenje tehničke podrške prodaji u inženjerskim poduzećima", Master's thesis, University of Zagreb, Faculty of Mechanical Engineering and Naval Architecture, Zagreb, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:235:226747

Metadata
TitleUnaprjeđenje tehničke podrške prodaji u inženjerskim poduzećima
Title (english)Improvement of technical sales support in engineering companies
AuthorNikola Novački
MentorMiro Hegedić (mentor)
GranterUniversity of Zagreb
Faculty of Mechanical Engineering and Naval Architecture
Zagreb
Defense date and country2021-07-14, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Mechanical Engineering
Abstract
Tema ovog rada je unaprjeđenje tehničke podrške prodaji u inženjerskim poduzećima. U prvom dijelu rada prikazana je evolucija prodajnih procesa te su opisani koraci prilikom predstavljanja novog proizvoda. Nakon upoznavanja procesa prodaje, predstavljeno je zanimanje inženjera prodaje, opisana je njihova uloga u poduzeću te je prikazan utjecaj prodajnih inženjera na efikasnost prodajnih predstavnika. U nastavku rada definirani su digitalni alati koji se koriste u prodaji dok je u glavnom dijelu rada, na realnom primjeru, prikazana uloga inženjera prilikom tehničke podrške prodaji, opisan je proces analize žičane forme u svrhu povećanja udjela vlastitih komponenti u navedenoj žičanoj formi te su prikazani udjeli pojedinih dobavljača prije i nakon provedene analize. U praktičnom dijelu rada također je prikazano poboljšanje procesa korištenjem automatizirane baze podataka koja olakšava rad inženjerima prilikom tehničke podrške prodaji.
Abstract (english)
The topic of this paper thesis is improvement of technical sales support in engineering companies. After introduction, evolution of sales processes is explained at the beginning. After that historical development of sales, process of introducing new product is described. Sales engineers and their impact on the salesperson efficiency are being introduced in third chapter and in the fourth chapter sales technologies are being presented. Afterwards, analysis of wire harness is explained in order to increase share of companies components. In the end of this paper, the improvement of technical sales process is described on the example of using automated database which removes most of the manual work from the wire harness analysis. Finally, conclusions and learnings are shared.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:235:226747
Study programmeTitle: Mechanical Engineering
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra inženjer/inženjerka strojarstva (magistar/magistra inženjer/inženjerka strojarstva)
Type of resourceText
File originBorn digital
Access conditionsEmbargoed access
Embargo expiration date: 2026-06-28
Terms of useLicence In copyright icon
Created on2021-07-07 16:44:21