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master's thesis
Mjerenje kvalitete e-usluga primjenom SNSQUAL modela
Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management, 2018. urn:nbn:hr:191:816235
Čačić, Marina
University of Rijeka
Faculty of Tourism and Hospitality Management

Institutional repository: Repository of Faculty of Tourism and Hospitality Management

Cite this document

Čačić, M. (2018). Mjerenje kvalitete e-usluga primjenom SNSQUAL modela (Master's thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:816235

Čačić, Marina. "Mjerenje kvalitete e-usluga primjenom SNSQUAL modela." Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2018. https://urn.nsk.hr/urn:nbn:hr:191:816235

Čačić, Marina. "Mjerenje kvalitete e-usluga primjenom SNSQUAL modela." Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2018. https://urn.nsk.hr/urn:nbn:hr:191:816235

Čačić, M. (2018). 'Mjerenje kvalitete e-usluga primjenom SNSQUAL modela', Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 01 December 2024, https://urn.nsk.hr/urn:nbn:hr:191:816235

Čačić M. Mjerenje kvalitete e-usluga primjenom SNSQUAL modela [Master's thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2018 [cited 2024 December 01] Available at: https://urn.nsk.hr/urn:nbn:hr:191:816235

M. Čačić, "Mjerenje kvalitete e-usluga primjenom SNSQUAL modela", Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:191:816235

Metadata
TitleMjerenje kvalitete e-usluga primjenom SNSQUAL modela
Title (english)E-Service Quality Measurement: Application of SNSQUAL Model
AuthorMarina Čačić
MentorSuzana Marković (mentor)
GranterUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Opatija
Defense date and country2018-07-11, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Društvene mreže digitalni su kanali komunikacije koje su u vrijeme tehnološkog napretka postale neizostavni dio života ljudi svih dobi, te ključni aspekt za poslovanje mnogih poduzeća. S obzirom na sve veći broj korisnika društvenih mreža, pružatelji e-usluga posebnu su pažnju morali usmjeriti na kvalitetu usluga koje pružaju, kako bi uspješno zadovoljili zahtjeve i potrebe korisnika, te od njih učinili lojalne korisnike. Za ispitivanje kvalitete društvenih mreža razvijen je poseban model za mjerenje kvalitete pod nazivom SNSQUAL. Koristeći taj model, istraživanje je provedeno na studentima Fakulteta za menadžment u turizmu i ugostiteljstvu u Opatiji, a rezultati ukazuju na visoku razinu zadovoljstva kvalitetom korištenih društvenih mreža, te visoku razinu lojalnosti studenata društvenim mrežama.
Abstract (english)
Social networks are digital communication channels that in the tike of technological advancement have become an indispensable part of the lives of people all ages, and they are key aspect for the business of many companies. Due to the increasing number of users of social networks, e-service providers have paid special attention to the quality of the services they provide in order to successfully fulfill needs of users, and make loyal users out of them. A special quality measurement model called SNSQUAL was developed for the quality assurance of social networks. Using this model, research has been conducted at the Faculty of tourism and hospitality management in Opatija, and the results point to a high level of satisfaction with the quality of used social networks, and also high level of loyalty of students to social networks.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:191:816235
Study programmeTitle: Hospitality Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-02-18 17:49:36