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undergraduate thesis
Upravljanje procesom marketinga u hotelskom poduzeću
Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management, 2018. urn:nbn:hr:191:532230
Kraljić, Valentina
University of Rijeka
Faculty of Tourism and Hospitality Management

Institutional repository: Repository of Faculty of Tourism and Hospitality Management

Cite this document

Kraljić, V. (2018). Upravljanje procesom marketinga u hotelskom poduzeću (Undergraduate thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:532230

Kraljić, Valentina. "Upravljanje procesom marketinga u hotelskom poduzeću." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2018. https://urn.nsk.hr/urn:nbn:hr:191:532230

Kraljić, Valentina. "Upravljanje procesom marketinga u hotelskom poduzeću." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2018. https://urn.nsk.hr/urn:nbn:hr:191:532230

Kraljić, V. (2018). 'Upravljanje procesom marketinga u hotelskom poduzeću', Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 01 December 2024, https://urn.nsk.hr/urn:nbn:hr:191:532230

Kraljić V. Upravljanje procesom marketinga u hotelskom poduzeću [Undergraduate thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2018 [cited 2024 December 01] Available at: https://urn.nsk.hr/urn:nbn:hr:191:532230

V. Kraljić, "Upravljanje procesom marketinga u hotelskom poduzeću", Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:191:532230

Metadata
TitleUpravljanje procesom marketinga u hotelskom poduzeću
Title (english)Marketing Process Management in Hotel Enterprises
AuthorValentina Kraljić
MentorSlobodan Ivanović (mentor)
GranterUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Opatija
Defense date and country2018-07-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Marketing ima značajan utjecaj u svim aspektima gospodarskih djelatnosti, tako i u turizmu i ugostiteljstvu pa i hotelskom poduzeću. Hotelsko poduzeće jedan je od najvažnijih nositelja turističke ponude svake zemlje što znači da uspješnost hotelskog sektora, pa samim time i turizma, direktno utječe na ekonomski razvoj zemlje. Kako bi hotel mogao ostvarivati pozitivne rezultate u svom poslovanju vrlo je bitno strateško planiranje i upravljanje samim marketing procesom te stvaranje optimalne kombinacije elemenata marketinškog spleta. Hotelski proizvod sastavljen je od više različitih proizvoda i usluga, koji na taj način stvaraju jedinstven proizvod s posebnim značajkama specifičnima za svako poduzeće kojima se nastoje zadovoljiti različite potrebe hotelskih gostiju. Ti hotelski proizvodi razlikuju sva hotelska poduzeća, dok bez marketinške koncepcije i optimalnog planiranja, hotelska poduzeća ne bi mogla u potpunosti iskoristiti sve svoje potencijale.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:191:532230
Study programmeTitle: Business Administration in Tourism and Hospitality Management; moduls: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management; specializations in: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management
Course: Entrepreneurship in Tourism and Hospitality
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-03-06 18:14:26