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master's thesis
Uloga gastronomije u brendiranju Istre kao turističke destinacije
Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management, 2020. urn:nbn:hr:191:954299
Kocijančić, Eni
University of Rijeka
Faculty of Tourism and Hospitality Management

Institutional repository: Repository of Faculty of Tourism and Hospitality Management

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Kocijančić, E. (2020). Uloga gastronomije u brendiranju Istre kao turističke destinacije (Master's thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:954299

Kocijančić, Eni. "Uloga gastronomije u brendiranju Istre kao turističke destinacije." Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2020. https://urn.nsk.hr/urn:nbn:hr:191:954299

Kocijančić, Eni. "Uloga gastronomije u brendiranju Istre kao turističke destinacije." Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2020. https://urn.nsk.hr/urn:nbn:hr:191:954299

Kocijančić, E. (2020). 'Uloga gastronomije u brendiranju Istre kao turističke destinacije', Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 27 June 2024, https://urn.nsk.hr/urn:nbn:hr:191:954299

Kocijančić E. Uloga gastronomije u brendiranju Istre kao turističke destinacije [Master's thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2020 [cited 2024 June 27] Available at: https://urn.nsk.hr/urn:nbn:hr:191:954299

E. Kocijančić, "Uloga gastronomije u brendiranju Istre kao turističke destinacije", Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:191:954299

Metadata
TitleUloga gastronomije u brendiranju Istre kao turističke destinacije
Title (english)Role of gastronomy in branding Istria as a tourist destination
AuthorEni Kocijančić
MentorLidija Bagarić (mentor)
GranterUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Opatija
Defense date and country2020-07-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Turistička destinacija prolazi kroz proces brendiranja kako bi ju primijetili potencijalni turisti. Kod brendiranja turističke destinacije potrebno je odabrati što se želi istaknuti u promotivnim materijalima i porukama. Gastro turizam je jedan od oblika turizma koji je u mnogim zemljama uvelike razvijen, dok je u Hrvatskoj jedan od novijih oblika turizma. Mnoge regije u svijetu temelje turizam na gastronomiji. Istra je hrvatska regija koja se može pohvaliti autohtonom gastronomijom koja je zanimljiva turistima. Promocija Istarskih specijaliteta odvija se uglavnom putem manifestacija. Namirnica po kojoj je Istra poznata širom svijeta je tartuf. Razvio se brend Zigante tartufi pomoću kojeg se tartufi, ali i druge istarske autohtone delicije prodaju i izvan granica Hrvatske. Putem provedenog istraživanja testirane su hipoteze o važnosti gastronomije, kao i njezin utjecaj na odabir destinacije turista.
Abstract (english)
A tourist destination goes through a branding process to be noticed by potential tourists. When branding a tourist destination, it is necessary to choose what you want to emphasize in promotional materials and messages. Gastro tourism is one of the forms of tourism that is highly developed in many countries, while in Croatia it is one of the newer forms of tourism. Many regions of the world base tourism on gastronomy. Istria is a Croatian region that boasts indigenous gastronomy that is interesting to tourists. The promotion of Istrian specialties takes place mainly through events. Istria is known around the world for its truffles. The brand Zigante truffles have been developed, with the help of which truffles, but also other Istrian autochthonous delicacies are sold outside the borders of Croatia. Through the conducted research, hypotheses about the importance of gastronomy were tested, as well as its influence on the choice of tourist destination.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:191:954299
Study programmeTitle: Marketing in tourism
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-02-11 14:23:58