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master's thesis
Utjecaj i važnost komentara gostiju na buduće rezervacije
Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management, 2020. urn:nbn:hr:191:922058
Sušić, Una
University of Rijeka
Faculty of Tourism and Hospitality Management

Institutional repository: Repository of Faculty of Tourism and Hospitality Management

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Sušić, U. (2020). Utjecaj i važnost komentara gostiju na buduće rezervacije (Master's thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:922058

Sušić, Una. "Utjecaj i važnost komentara gostiju na buduće rezervacije." Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2020. https://urn.nsk.hr/urn:nbn:hr:191:922058

Sušić, Una. "Utjecaj i važnost komentara gostiju na buduće rezervacije." Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2020. https://urn.nsk.hr/urn:nbn:hr:191:922058

Sušić, U. (2020). 'Utjecaj i važnost komentara gostiju na buduće rezervacije', Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 25 November 2024, https://urn.nsk.hr/urn:nbn:hr:191:922058

Sušić U. Utjecaj i važnost komentara gostiju na buduće rezervacije [Master's thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2020 [cited 2024 November 25] Available at: https://urn.nsk.hr/urn:nbn:hr:191:922058

U. Sušić, "Utjecaj i važnost komentara gostiju na buduće rezervacije", Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:191:922058

Metadata
TitleUtjecaj i važnost komentara gostiju na buduće rezervacije
Title (english)The impact and importance of guest comments on future bookings
AuthorUna Sušić
MentorMislav Šimunić (mentor)
GranterUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Opatija
Defense date and country2020-07-14, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Pojava interneta imala je veliki utjecaj na poslovanje hotela, posebnu u smislu rezervacijskih sustava. Komentari imaju ključnu ulogu u poslovanju koje se odvija putem rezervacijskih sustava, posebnu ulogu imaju pozitivni komentari. Upravo komentari vrlo često budu odlučujući faktor prilikom donošenja odluke hoće li se određeni smještaj rezervirat ili neće. Glavnu ulogu u tome hoće li potencijalni gost rezervirati neki smještaj imaju recenzije i komentari. Na osnovu komentara ili ocjena koje gosti ostavljaju stvara se recenzija, svaka recenzija se drugačije interpretira na različitim portalima on line agencija. Ono što je ključno to je poticanje gostiju da ostavljaju komentare bili ono pozitivni ili negativni, pozitivni komentari će potaknuti potencijalne goste na buduće rezervacije dok će negativni komentari potaknuti domaćina da poboljša svoju uslugu.
Abstract (english)
The advent of the internet has had a major impact on the hotel business, especially in terms of reservation systems. Comments play a key role in the business of booking systems, with positive comments. Exactly comments are often the deciding factor when deciding whether or not to book a particular accommodation. Reviews and comments play a major role in whether a potential guest will book an accommodation. Based on the comments or ratings that guests leave, a review is created, each review being interpreted differently on different online agency portals. What is key is encouraging guests to leave comments whether positive or negative, positive comments will encourage potential guests to make future reservations, while negative comments will encourage the host to improve their service.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:191:922058
Study programmeTitle: Marketing in tourism
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-02-15 10:01:05