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undergraduate thesis
Utjecaj recenzija na uspješnost poslovanja hotelskih objekata
Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management, 2020. urn:nbn:hr:191:537743
Terzić, Aida
University of Rijeka
Faculty of Tourism and Hospitality Management

Institutional repository: Repository of Faculty of Tourism and Hospitality Management

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Terzić, A. (2020). Utjecaj recenzija na uspješnost poslovanja hotelskih objekata (Undergraduate thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:537743

Terzić, Aida. "Utjecaj recenzija na uspješnost poslovanja hotelskih objekata." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2020. https://urn.nsk.hr/urn:nbn:hr:191:537743

Terzić, Aida. "Utjecaj recenzija na uspješnost poslovanja hotelskih objekata." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2020. https://urn.nsk.hr/urn:nbn:hr:191:537743

Terzić, A. (2020). 'Utjecaj recenzija na uspješnost poslovanja hotelskih objekata', Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 27 November 2024, https://urn.nsk.hr/urn:nbn:hr:191:537743

Terzić A. Utjecaj recenzija na uspješnost poslovanja hotelskih objekata [Undergraduate thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2020 [cited 2024 November 27] Available at: https://urn.nsk.hr/urn:nbn:hr:191:537743

A. Terzić, "Utjecaj recenzija na uspješnost poslovanja hotelskih objekata", Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:191:537743

Metadata
TitleUtjecaj recenzija na uspješnost poslovanja hotelskih objekata
Title (english)The impact of reviews on hotel business performance
AuthorAida Terzić
MentorLidija Bagarić (mentor)
GranterUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Opatija
Defense date and country2020-07-27, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Recenzije mogu biti u obliku numeričkog ocjenjivanja ili korisnici objavljuju recenziju nudeći svoje mišljenje, osobne preporuke i prenoseći fotografije ili video zapise u vezi s proizvodom ili uslugom. U pogledu hotela i putovanja, statistika pokazuje da su online recenzije postale glavni izvor informacija za potrošače. Neophodno da turistički pružatelji usluga pregledaju detaljne i raznolike komentare potrošača. Potrošači imaju mogućnost utjecaja jedni na druge. Na Internetu je taj utjecaj sveprisutan i vrši se, između ostalog, preporukama, numeričkim ocjenama i verbalnim pregledima. Internetski sustavi preporuka koje nude mrežni trgovci utjecajniji su od preporuka stručnjaka ili drugih potrošača. Prema Lappas, Sabnis & Valkanas, (2016) pozitivne recenzije imaju snažniji utjecaj od negativnih recenzija. Zbog toga donositelji odluka o imovini ili generalni menadžeri moraju obratiti pozornost na internetske preglede i riješiti sve probleme koji su izloženi od strane potrošača kako bi poboljšali ocjenu potrošača svojih svojstava.
Abstract (english)
Reviews can be in the form of a numeric rating or users post a review offering their opinions, personal recommendations, and uploading photos or videos regarding a product or service. In terms of hotels and travel, statistics show that online reviews have become a major source of consumer information. It is imperative that tourism providers review detailed and diverse consumer comments. Consumers have the ability to influence one another. On the Internet, this influence is ubiquitous and is made, among other things, by recommendations, numerical marks and verbal reviews. Online referral systems offered by online marketers are more influential than those of experts or other consumers. Positive reviews have a stronger impact than negative reviews. For this reason, property decision makers or general managers need to pay attention to online reviews and solve any problems exposed by consumers in order to improve consumers' ratings of their properties.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:191:537743
Study programmeTitle: Management of Sustainable Development
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/ prvostupnica (baccalaureus/ baccalaurea) ekonomije (sveučilišni/a prvostupnik/ prvostupnica (baccalaureus/ baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-03-19 08:02:05