prikaz prve stranice dokumenta Utjecaj društvenih mreža na poslovnu etiku i reputaciju poduzeća
  Download
PDF 386.33 KB
master's thesis
Utjecaj društvenih mreža na poslovnu etiku i reputaciju poduzeća
Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management, 2024. urn:nbn:hr:191:875008
Martinec Prstačić, Neva
University of Rijeka
Faculty of Tourism and Hospitality Management

Institutional repository: Repository of Faculty of Tourism and Hospitality Management

Cite this document

Martinec Prstačić, N. (2024). Utjecaj društvenih mreža na poslovnu etiku i reputaciju poduzeća (Master's thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:875008

Martinec Prstačić, Neva. "Utjecaj društvenih mreža na poslovnu etiku i reputaciju poduzeća." Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2024. https://urn.nsk.hr/urn:nbn:hr:191:875008

Martinec Prstačić, Neva. "Utjecaj društvenih mreža na poslovnu etiku i reputaciju poduzeća." Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2024. https://urn.nsk.hr/urn:nbn:hr:191:875008

Martinec Prstačić, N. (2024). 'Utjecaj društvenih mreža na poslovnu etiku i reputaciju poduzeća', Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 20 December 2024, https://urn.nsk.hr/urn:nbn:hr:191:875008

Martinec Prstačić N. Utjecaj društvenih mreža na poslovnu etiku i reputaciju poduzeća [Master's thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2024 [cited 2024 December 20] Available at: https://urn.nsk.hr/urn:nbn:hr:191:875008

N. Martinec Prstačić, "Utjecaj društvenih mreža na poslovnu etiku i reputaciju poduzeća", Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:191:875008

Metadata
TitleUtjecaj društvenih mreža na poslovnu etiku i reputaciju poduzeća
Title (english)Influence of social networks on business ethics and company reputation
AuthorNeva Martinec Prstačić
MentorMarija Ivaniš (mentor)
GranterUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Opatija
Defense date and country2024-09-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Društvene mreže su, s jedne strane, proizveli mnoštvo novih mogućnosti marketinškog istraživanja i novu rutu za isporuku. Suprotno tome, platforme društvenih medija olakšavaju dvosmjerni razgovor i uspostavljaju snažnije i osobnije veze s kupcima. Putem Facebooka,Twittera, Instagrama i YouTubea mogu izravno komunicirati s potencijalnim klijentima, razmjenjivati informacije i paziti na zadovoljstvo kupaca kako bi poboljšali korisničku podršku i ojačali svoj brend. Korisnici potencijalno mogu ugroziti sve oko sebe, uključujući tajne tvrtke, otkrivanjem raznih informacija, uključujući gdje i s kim se trenutno nalaze. Savjeti za opću zaštitu internetske sigurnosti uključuju redovitu promjenu lozinki na svim platformama društvenih medija i otkrivanje što manje osobnih podataka, poput telefonskog broja i datuma rođenja. No, kakav je utjecaj društvenih mreža na poslovnu etiku i reputaciju poduzeća? Upravo je analiza utjecaja društvenih mreža na poslovnu etiku i reputaciju poduzeća predmet i cilj diplomskog rada. Ovaj diplomski rad pridonosi obradi tematike u teorijskom i empirijskom smislu. Točnije, diplomskim radom se ukazuje na utjecaj društvenih mreža na poslovnu etiku i reputaciju poduzeća.
Abstract (english)
Social networks, on the one hand, have produced a wealth of new marketing research opportunities and a new delivery route. Conversely, social media platforms facilitate a two-way conversation and establish stronger and more personal connections with customers. ThroughFacebook, Twitter, Instagram and YouTube, they can communicate directly with potential clients,share information and keep an eye on customer satisfaction to improve customer service and strengthen their brand. Users can potentially endanger everyone around them, including secretive companies, by revealing a variety of information, including where and who they are currently with.Tips for general online safety include regularly changing passwords on all social media platforms and revealing as little personal information as possible, such as your phone number and date of birth. But what is the impact of social networks on business ethics and company reputation? The analysis of the impact of social networks on business ethics and company reputation is the subject and goal of the final thesis. This final thesis contributes to the treatment of the topic in a theoretical and empirical sense. More precisely, the diploma thesis points out the influence of social networks on business ethics and the reputation of companies
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:191:875008
Study programmeTitle: Sustainable tourism development
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence Attribution 4.0 International (CC BY 4.0) icon
Created on2024-09-11 17:31:37