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master's thesis
Vizualni identitet "O.P.G. Eliksir" ekološkog maslinovog ulja
Zagreb: University of Zagreb, Faculty of Graphic Arts, 2013. urn:nbn:hr:216:522227
Klarić, Morana
University of Zagreb
Faculty of Graphic Arts

Institutional repository: Faculty of Graphic Arts Repository

Cite this document

Klarić, M. (2013). Vizualni identitet "O.P.G. Eliksir" ekološkog maslinovog ulja (Master's thesis). Zagreb: University of Zagreb, Faculty of Graphic Arts. Retrieved from https://urn.nsk.hr/urn:nbn:hr:216:522227

Klarić, Morana. "Vizualni identitet "O.P.G. Eliksir" ekološkog maslinovog ulja." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2013. https://urn.nsk.hr/urn:nbn:hr:216:522227

Klarić, Morana. "Vizualni identitet "O.P.G. Eliksir" ekološkog maslinovog ulja." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2013. https://urn.nsk.hr/urn:nbn:hr:216:522227

Klarić, M. (2013). 'Vizualni identitet "O.P.G. Eliksir" ekološkog maslinovog ulja', Master's thesis, University of Zagreb, Faculty of Graphic Arts, accessed 15 November 2024, https://urn.nsk.hr/urn:nbn:hr:216:522227

Klarić M. Vizualni identitet "O.P.G. Eliksir" ekološkog maslinovog ulja [Master's thesis]. Zagreb: University of Zagreb, Faculty of Graphic Arts; 2013 [cited 2024 November 15] Available at: https://urn.nsk.hr/urn:nbn:hr:216:522227

M. Klarić, "Vizualni identitet "O.P.G. Eliksir" ekološkog maslinovog ulja", Master's thesis, University of Zagreb, Faculty of Graphic Arts, Zagreb, 2013. Available at: https://urn.nsk.hr/urn:nbn:hr:216:522227

Metadata
TitleVizualni identitet "O.P.G. Eliksir" ekološkog maslinovog ulja
AuthorMorana Klarić
MentorMaja Brozović (mentor)
Committee memberSanja Mahović Poljaček (član povjerenstva)
Committee memberMaja Brozović (član povjerenstva)
Committee memberMaja Strgar Kurečić (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Graphic Arts
Zagreb
Defense date and country2013-9-23, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Graphic Technology
Abstract
Kroz strukturu vizualnog identiteta i dizajna odabranog grafičkog proizvoda dolazi se do krajnjeg proizvoda knjige standarda već spomenutog vizualnog identiteta i ambalaže određene eko linije proizvoda upravo tog osmišljenog brenda. Ujedno se obuhvaća i problematika cjelokupnog dizajn-produkta s obzirom na standarde i norme Zakona o ekološkoj proizvodnji i označavanju ekoloških proizvoda Republike Hrvatske i Europske Unije o proizvodnji određene vrste ambalaže i njenom sadržaju ili ograničenjima u smislu dizajna i samim time plasmana na domaće i inozemno tržište. Vizualni identitet je po želji naručitelja znak koji obuhvaća kompletnu djelatnost obrta, a ne samo linije proizvoda koji će ovdje obuhvatiti, iako će ga na istoj primijeniti i realizirati. Zahtjevi po pitanju ambalaže jesu jednostavnost, elegancija i moderan izgled uz naravno prepoznatljivost ili jednostavnu čitljivost znaka. Da bi se pojasnio pojam eko linije proizvoda, mora se razumjeti i čitav koncept takve proizvodnje koja zahtjeva mnogo više od pretpostavljenog u smislu ekološkog, pa samim time i vizualnog.
Abstract (english)
Through the structure of visual identity and design of graphic product we are facing a final product known as The book of graphic standards, already refered to as visual identity and packaging of designated eco line of products for the specific brand. There are some problematics involving the design product due to standards and norms inside the Legal code for organic farming and marking of organic products before designing and manufacturing the package on one side for Croatian target market as well as European target market in the sense of design itself and final placing of products to both domestic and foreign target market. The clients aspiration is a visual identity or more precisely a symbol that will embrace entire activity of a business instead of only one refered to here although it will be implemented and realised through that one exactly. Considering the packaging following requests are simplicity, elegance and modern look with recognizable and simple, easy to read elements. To clarify the term Eco line of products the entire concept in mentioned manufacture must be explained. Such manufacture requests much more than what can be assumed from only the term of ecological and visual.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:216:522227
Study programmeTitle: Graphic technology; specializations in: Graphic technology, Design of graphic products
Course: Graphic technology
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
Type of resourceText
File originBorn digital
Access conditionsClosed access
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Created on2024-04-18 19:09:30