Through the structure of visual identity and design of graphic product we are facing a final product known as The book of graphic standards, already refered to as visual identity and packaging of designated eco line of products for the specific brand. There are some problematics involving the design product due to standards and norms inside the Legal code for organic farming and marking of organic products before designing and manufacturing the package on one side for Croatian target market as well as European target market in the sense of design itself and final placing of products to both domestic and foreign target market. The clients aspiration is a visual identity or more precisely a symbol that will embrace entire activity of a business instead of only one refered to here although it will be implemented and realised through that one exactly. Considering the packaging following requests are simplicity, elegance and modern look with recognizable and simple, easy to read elements. To clarify the term Eco line of products the entire concept in mentioned manufacture must be explained. Such manufacture requests much more than what can be assumed from only the term of ecological and visual.