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master's thesis
Uloga dizajna u percepciji poslovnog imidža i branda
Zagreb: University of Zagreb, Faculty of Graphic Arts, 2012. urn:nbn:hr:216:088118
Dijaković, Katarina
University of Zagreb
Faculty of Graphic Arts

Institutional repository: Faculty of Graphic Arts Repository

Cite this document

Dijaković, K. (2012). Uloga dizajna u percepciji poslovnog imidža i branda (Master's thesis). Zagreb: University of Zagreb, Faculty of Graphic Arts. Retrieved from https://urn.nsk.hr/urn:nbn:hr:216:088118

Dijaković, Katarina. "Uloga dizajna u percepciji poslovnog imidža i branda." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2012. https://urn.nsk.hr/urn:nbn:hr:216:088118

Dijaković, Katarina. "Uloga dizajna u percepciji poslovnog imidža i branda." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2012. https://urn.nsk.hr/urn:nbn:hr:216:088118

Dijaković, K. (2012). 'Uloga dizajna u percepciji poslovnog imidža i branda', Master's thesis, University of Zagreb, Faculty of Graphic Arts, accessed 14 October 2024, https://urn.nsk.hr/urn:nbn:hr:216:088118

Dijaković K. Uloga dizajna u percepciji poslovnog imidža i branda [Master's thesis]. Zagreb: University of Zagreb, Faculty of Graphic Arts; 2012 [cited 2024 October 14] Available at: https://urn.nsk.hr/urn:nbn:hr:216:088118

K. Dijaković, "Uloga dizajna u percepciji poslovnog imidža i branda", Master's thesis, University of Zagreb, Faculty of Graphic Arts, Zagreb, 2012. Available at: https://urn.nsk.hr/urn:nbn:hr:216:088118

Metadata
TitleUloga dizajna u percepciji poslovnog imidža i branda
AuthorKatarina Dijaković
MentorMario Plenković (mentor)
Committee memberAna Nemec (član povjerenstva)
Committee memberMario Plenković (član povjerenstva)
Committee memberDamir Modrić (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Graphic Arts
Zagreb
Defense date and country2012-9-12, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Graphic Technology
Abstract
Primjenom dobrog dizajna pomaže se tvrtkama razviti nove proizvode i usluge koje odgovaraju promjenama u ponašanju potrošača. Dizajn se često promatra kao novi proizvod, no to je usko gledište i ne prikazuje dobrobiti ulaganja u njega. On se može koristiti kao poslovni alat koji efektivno poboljšava marketinške napore i ulaganja te povezuje dizajn i poslovanje. Izgradnja branda je primarno vizualni izazov jer je upravo to vrlo korišten jezik svijeta u kojem živimo. U eksperimentalnom dijelu rada je korištena tehnologija za praćenje pokreta oka (eyetracking) kako bi se utvrdila promjena pažnje na specifičnim područjima. Istraživanjem je promatran utjecaj stupnja strukturaliziranosti logo dizajna, uspješnost branda sa vizualnom konzistentnošću te razvoj branda i njegovog logo dizajna kroz faze znaka, medija i sredstva. Rezultati jasno pokazuju promjene u percepciji promatranih vizualnih identiteta unutar plakata.
Abstract (english)
By applying quality design, it can help develop new products and services that correspond to the changes in consumer behavior. Design is often perceived as a new product but that is a narrow point of view which doesn't show the benefits of investing in it. It is used as a business tool that effectively improves the marketing–based efforts and investments. Building a brand is primarily a visual challenge because it is a very used language of the world we live in. The experimental part of this paper is based on eyetracking technology to determine a shift in the spectators attention on specific areas. The research is used to observe the influence of the level of structuralization in logo design, success of brands with visual consistency, as well as developement of a brand and its logo design through the stages of it being a mark, a message and a means. The results clearly indicate a change in the perception of observed visual identities within posters.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:216:088118
Study programmeTitle: Graphic technology; specializations in: Graphic technology, Design of graphic products
Course: Graphic technology
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
Type of resourceText
File originBorn digital
Access conditionsClosed access
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Created on2024-04-18 19:53:52