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master's thesis
Osiguravanje kvalitete u procesu razvoja inovativne ambalaže
Zagreb: University of Zagreb, Faculty of Graphic Arts, 2015. urn:nbn:hr:216:248756
Miočić, Luka
University of Zagreb
Faculty of Graphic Arts

Institutional repository: Faculty of Graphic Arts Repository

Cite this document

Miočić, L. (2015). Osiguravanje kvalitete u procesu razvoja inovativne ambalaže (Master's thesis). Zagreb: University of Zagreb, Faculty of Graphic Arts. Retrieved from https://urn.nsk.hr/urn:nbn:hr:216:248756

Miočić, Luka. "Osiguravanje kvalitete u procesu razvoja inovativne ambalaže." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2015. https://urn.nsk.hr/urn:nbn:hr:216:248756

Miočić, Luka. "Osiguravanje kvalitete u procesu razvoja inovativne ambalaže." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2015. https://urn.nsk.hr/urn:nbn:hr:216:248756

Miočić, L. (2015). 'Osiguravanje kvalitete u procesu razvoja inovativne ambalaže', Master's thesis, University of Zagreb, Faculty of Graphic Arts, accessed 19 December 2024, https://urn.nsk.hr/urn:nbn:hr:216:248756

Miočić L. Osiguravanje kvalitete u procesu razvoja inovativne ambalaže [Master's thesis]. Zagreb: University of Zagreb, Faculty of Graphic Arts; 2015 [cited 2024 December 19] Available at: https://urn.nsk.hr/urn:nbn:hr:216:248756

L. Miočić, "Osiguravanje kvalitete u procesu razvoja inovativne ambalaže", Master's thesis, University of Zagreb, Faculty of Graphic Arts, Zagreb, 2015. Available at: https://urn.nsk.hr/urn:nbn:hr:216:248756

Metadata
TitleOsiguravanje kvalitete u procesu razvoja inovativne ambalaže
AuthorLuka Miočić
MentorDiana Milčić (mentor)
Committee memberSanja Mahović Poljaček (član povjerenstva)
Committee memberDiana Milčić (član povjerenstva)
Committee memberBranka Lozo (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Graphic Arts
Zagreb
Defense date and country2015-10-06, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Graphic Technology
Abstract
Projektiranje ambalaže kompleksan je proces koji ima presudan utjecaj na konačan izgled proizvoda i uspješnu komunikaciju vrijednosti istog. Tijekom tog procesa moraju se ponuditi jasna, funkcionalna rješenja koja će isticati prednosti upakiranog proizvoda i nuditi određenu dodanu vrijednost samom proizvodu. Najvažnija zadaća projektiranja i dizajna ambalaže jest stvoriti ambalažu koja se razlikuje od konkurentne i koja uspješno prodaje proizvod. Karakteristike koje ambalaža treba zadovoljiti utvrđuju se istraživanjem tržišta. U ovom diplomskom radu opisuje se projektiranje kartonske ambalaže za pizzu. U teoretskom dijelu rada analizira se karton kao materijal te njegove glavne prednosti i glavne karakteristike koje dobra ambalaža mora ispunjavati. Iznesene su teoretske smjernice u procesu razvoja ambalaže te trendovi u razvoju suvremene ambalaže. Sve ta saznanja primijenjena su u teoretskom dijelu kroz praktičnu izradu kartonske ambalaže za pizzu. U anketi su ispitane navike potrošača povezane s korištenjem ambalaže. Ispitano je i zadovoljstvo ispitanika novo-projektiranom ambalažom.
Abstract (english)
Packaging planning is a complex process which has a decisive influence on the final appearance of the product and the successful communication of the product value. During this process clear and workable solutions must be offered that will highlight the benefits of the product and offer some added value to the product itself. The most important task of planning and packaging designe is to create packaging that is different from the competition and that will successfully sell the product. Characteristics that packaging needs to meet are determined by market research. This thesis describes the design of the packaging for pizza. The theoretical part analyzes the cardboard material as well as its main advantages and main features that good packaging must meet. Theoretical guidelines in the process of packaging development are presented as well as trends in the development of modern packaging. All these findings were used in the theoretical part of the practical production of cardboard packaging for pizza. The survey examined the habits of consumers associated with the use of packaging. Satisfaction of respondents about newly-engineered packaging was tested.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:216:248756
Study programmeTitle: Graphic technology; specializations in: Graphic technology, Design of graphic products
Course: Graphic technology
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-04-18 20:52:52