Packaging planning is a complex process which has a decisive influence on the final appearance of the product and the successful communication of the product value. During this process clear and workable solutions must be offered that will highlight the benefits of the product and offer some added value to the product itself. The most important task of planning and packaging designe is to create packaging that is different from the competition and that will successfully sell the product. Characteristics that packaging needs to meet are determined by market research. This thesis describes the design of the packaging for pizza. The theoretical part analyzes the cardboard material as well as its main advantages and main features that good packaging must meet. Theoretical guidelines in the process of packaging development are presented as well as trends in the development of modern packaging. All these findings were used in the theoretical part of the practical production of cardboard packaging for pizza. The survey examined the habits of consumers associated with the use of packaging. Satisfaction of respondents about newly-engineered packaging was tested.