prikaz prve stranice dokumenta Prilagodba korporativnog identiteta različitim kampanjama
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master's thesis
Prilagodba korporativnog identiteta različitim kampanjama
Zagreb: University of Zagreb, Faculty of Graphic Arts, 2015. urn:nbn:hr:216:801401
Habazin, Dino
University of Zagreb
Faculty of Graphic Arts

Institutional repository: Faculty of Graphic Arts Repository

Cite this document

Habazin, D. (2015). Prilagodba korporativnog identiteta različitim kampanjama (Master's thesis). Zagreb: University of Zagreb, Faculty of Graphic Arts. Retrieved from https://urn.nsk.hr/urn:nbn:hr:216:801401

Habazin, Dino. "Prilagodba korporativnog identiteta različitim kampanjama." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2015. https://urn.nsk.hr/urn:nbn:hr:216:801401

Habazin, Dino. "Prilagodba korporativnog identiteta različitim kampanjama." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2015. https://urn.nsk.hr/urn:nbn:hr:216:801401

Habazin, D. (2015). 'Prilagodba korporativnog identiteta različitim kampanjama', Master's thesis, University of Zagreb, Faculty of Graphic Arts, accessed 15 November 2024, https://urn.nsk.hr/urn:nbn:hr:216:801401

Habazin D. Prilagodba korporativnog identiteta različitim kampanjama [Master's thesis]. Zagreb: University of Zagreb, Faculty of Graphic Arts; 2015 [cited 2024 November 15] Available at: https://urn.nsk.hr/urn:nbn:hr:216:801401

D. Habazin, "Prilagodba korporativnog identiteta različitim kampanjama", Master's thesis, University of Zagreb, Faculty of Graphic Arts, Zagreb, 2015. Available at: https://urn.nsk.hr/urn:nbn:hr:216:801401

Metadata
TitlePrilagodba korporativnog identiteta različitim kampanjama
AuthorDino Habazin
MentorLidija Mandić (mentor)
Committee memberAnte Poljičak (član povjerenstva)
Committee memberLidija Mandić (član povjerenstva)
Committee memberMaja Strgar Kurečić (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Graphic Arts
Zagreb
Defense date and country2015-10-7, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Graphic Technology
Abstract
Razvijanje korporacijskog identiteta nekoga poduzeća, te identiteta samoga proizvoda koji se nudi, postaje nužnost kako bi se ostvarila što bolja prodajna moć na bogatom, zasićenom tržištu. Svako poduzeće koje posluje na tržištu razvija svoj jedinstveni identitet, vodeći računa o tome na koji se način želi prezentirati u javnosti, kakvu poruku želi poslati potencijalnim potrošačima, a sve sa ciljem postizanja što uspješnijih prodajnih rezultata. Osnovna sastavnica korporativnog identiteta je njegov vizualni identitet, koji svojim osnovnim (ime, slogan, logo, tipografija i boja) i dodatnim elementima stvara detaljnu, jedinstvenu sliku poduzeća na koje se odnosi. Svojevrsni priručnik koji sadrži pravila i upute za korištenje svih elemenata vizualnog identiteta, predstavlja knjiga grafičkih standarda Nakon detaljnog prikaza svih navedenih elemenata u ovome radu se na praktičnom primjeru Douglas parfumerija d.o.o., prikazuje na koji način se razvojem vizualnog identiteta kroz sve njegove elemente, razvija i njegov korporativni identitet.
Abstract (english)
Developing the corporate identity of a company and the identity of the product which has been offered, is becoming a necessity in order to achieve the best possible selling power in the rich, quite satiated market. Any company which operates in the market develops its own unique identity, taking into account the way in which it wants to be presented to the public, what message it wants to send to the potential consumers, with the aim of achieving the most successful sales results. The basic component of a corporate identity is its visual identity, which includes its primary elements such as name, slogan, logo, typography and color as well as its additional elements. These elements create a detailed, unified picture of the company to which it relates. A manual that provides the rules and guidelines for the use of all the elements of the visual identity is presented in the book of graphic standards. After a detailed presentation of all these elements, by using a practical example of Douglas Perfumery Ltd., this paper shows the way in which by development of the visual identity through all of its elements, its corporate identity develops as well.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:216:801401
Study programmeTitle: Graphic technology; specializations in: Graphic technology, Design of graphic products
Course: Graphic technology
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
Type of resourceText
File originBorn digital
Access conditionsClosed access
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Created on2024-04-18 20:58:05