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master's thesis
Utjecaj reklamne fotografije u grafičkom dizajnu
Zagreb: University of Zagreb, Faculty of Graphic Arts, 2017. urn:nbn:hr:216:186469
Leko, Helena
University of Zagreb
Faculty of Graphic Arts

Institutional repository: Faculty of Graphic Arts Repository

Cite this document

Leko, H. (2017). Utjecaj reklamne fotografije u grafičkom dizajnu (Master's thesis). Zagreb: University of Zagreb, Faculty of Graphic Arts. Retrieved from https://urn.nsk.hr/urn:nbn:hr:216:186469

Leko, Helena. "Utjecaj reklamne fotografije u grafičkom dizajnu." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2017. https://urn.nsk.hr/urn:nbn:hr:216:186469

Leko, Helena. "Utjecaj reklamne fotografije u grafičkom dizajnu." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2017. https://urn.nsk.hr/urn:nbn:hr:216:186469

Leko, H. (2017). 'Utjecaj reklamne fotografije u grafičkom dizajnu', Master's thesis, University of Zagreb, Faculty of Graphic Arts, accessed 12 September 2024, https://urn.nsk.hr/urn:nbn:hr:216:186469

Leko H. Utjecaj reklamne fotografije u grafičkom dizajnu [Master's thesis]. Zagreb: University of Zagreb, Faculty of Graphic Arts; 2017 [cited 2024 September 12] Available at: https://urn.nsk.hr/urn:nbn:hr:216:186469

H. Leko, "Utjecaj reklamne fotografije u grafičkom dizajnu", Master's thesis, University of Zagreb, Faculty of Graphic Arts, Zagreb, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:216:186469

Metadata
TitleUtjecaj reklamne fotografije u grafičkom dizajnu
AuthorHelena Leko
MentorMiroslav Mikota (mentor)
Committee memberIvana Bolanča-Mirković (član povjerenstva)
Committee memberMiroslav Mikota (član povjerenstva)
Committee memberNikola Mrvac (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Graphic Arts
Zagreb
Defense date and country2017-9-25, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Graphic Technology
Abstract
Ţivimo u vremenu slika, riječi polako zastarijevaju, a slike i vizualno postaju naš glavni način izraţavanja. Ne kaţe se uzalud da fotografija govori jezikom koji svi razumiju, a taj jezik samo u jednoj fotografiji govori više od tisuću riječi. Fotografija je s dizajnerskog gledišta uobličena u pomalo apstraktan oblik. Dizajnerski aspekt poruke temeljen je na iskoristivosti kontekstualnog segmenta fotografije kao vizualnog izraţaja. U rukama dizajnera fotografija dobiva zadatak pojačavanja vizualne poruke namijenjene potrošaču ili promatraču. Onaj dio kojeg izraĎuje sam dizajner komplementira fotografiju, dok fotografija u isto vrijeme komplementira i poruku. Tijekom dvadestog stoljeća vizualna komunikacija se rapidno razvijala pa je fotografija predstavljala integralni dio većine profesionalnog propagandnog materijala. Ovaj diplomski rad prikazuje spoj fotografije, reklame i grafičkog dizajna kao savršene cjeline koja ima moć djelovati svugdje i na svakoga.
Abstract (english)
We live in the time of pictures, words are slowly becoming outdated, and pictures are visually becoming our main way of expression. It is not said in vain that photography speaks a language that everyone understands, and that language says more than a thousand words in just one photograph. From the design point of view, the photograph is shaped in a somewhat abstract form. The design aspect of a message is based on the usability of the contextual segment of the photograph as a visual expression. In the hands of a designer, a photograph gets a task of enhancing a visual message intended for a consumer or observer. The part made by a designer complements the photograph, while at the same time the photograph is complementing the message. During the twentieth century visual communication was developing rapidly, so photographs were an integral part of the majority of professional propaganda material. This diploma thesispresents a compound of photography, advertisment and graphic design as a perfect unity that has the power to influence everywhere and everyone.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:216:186469
Study programmeTitle: Graphic technology; specializations in: Graphic technology, Design of graphic products
Course: Graphic technology
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
Type of resourceText
File originBorn digital
Access conditionsClosed access
Terms of useLicence In copyright icon
Created on2024-04-18 21:49:07