This graduate thesis deals with the relationship between the recognition of brand and the influence of the same on the perception of the quality of the product packaging. This paper has been conceived in several units. The first part of the paper is a theoretical part based on data from books and articles. It has been presented an overview of the historical development of packaging, the types of packaging and its basic functions. The second part of the paper is based on research and involves survey and then testing the mechanical properties of the packaging. The third set of work relates to the analysis of the obtained results. The main goals of this research are to identify buyers motives in buying and to establish the correlation between perceived quality and realistic quality of packaging. In order to get well acquainted with the motives and the perception of packaging quality, a survey was made. A couple of things were analyzed by the survey: consumer habits, shopping motives and attractiveness of packaging design attributes. The mechanical properties of the same packaging were examined after gathering the information that were collected through the survey. Further analysis of the obtained data revealed the correlation between the brand, the perceived quality and the real quality of the packaging.