prikaz prve stranice dokumenta Korisničko iskustvo prilikom online kupovine
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master's thesis
Korisničko iskustvo prilikom online kupovine
Zagreb: University of Zagreb, Faculty of Graphic Arts, 2019. urn:nbn:hr:216:458307
Komljenović, Franko
University of Zagreb
Faculty of Graphic Arts

Institutional repository: Faculty of Graphic Arts Repository

Cite this document

Komljenović, F. (2019). Korisničko iskustvo prilikom online kupovine (Master's thesis). Zagreb: University of Zagreb, Faculty of Graphic Arts. Retrieved from https://urn.nsk.hr/urn:nbn:hr:216:458307

Komljenović, Franko. "Korisničko iskustvo prilikom online kupovine." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2019. https://urn.nsk.hr/urn:nbn:hr:216:458307

Komljenović, Franko. "Korisničko iskustvo prilikom online kupovine." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2019. https://urn.nsk.hr/urn:nbn:hr:216:458307

Komljenović, F. (2019). 'Korisničko iskustvo prilikom online kupovine', Master's thesis, University of Zagreb, Faculty of Graphic Arts, accessed 26 June 2024, https://urn.nsk.hr/urn:nbn:hr:216:458307

Komljenović F. Korisničko iskustvo prilikom online kupovine [Master's thesis]. Zagreb: University of Zagreb, Faculty of Graphic Arts; 2019 [cited 2024 June 26] Available at: https://urn.nsk.hr/urn:nbn:hr:216:458307

F. Komljenović, "Korisničko iskustvo prilikom online kupovine", Master's thesis, University of Zagreb, Faculty of Graphic Arts, Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:216:458307

Metadata
TitleKorisničko iskustvo prilikom online kupovine
AuthorFranko Komljenović
MentorNikola Mrvac (mentor)
Committee memberMiroslav Mikota (član povjerenstva)
Committee memberNikola Mrvac (član povjerenstva)
Committee memberMile Matijević (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Graphic Arts
Zagreb
Defense date and country2019-9-25, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Graphic Technology
Abstract
Jedan od glavnih problema prilikom online kupnje, a na koji se često obraća premalo pažnje, je loše korisničko iskustvo koje uključuje nejasan način odabira proizvoda, ovisi o dizajnu web stranice, hijerarhiji elementa, odabiru boja i sličnim faktorima, a rezultira frustracijom korisnika, njegovim nepovjerenjem i zbunjenošću, odnosno nezadovoljavajućim krajnjim iskustvom kupnje. Ishod je često odustajanje pri odabiru proizvoda ili procesu kupnje što posljedično dovodi do slabijih konverzija i lošijih prodajnih rezultata. Kroz diplomski rad raščlanit će se te analizirati različiti elementi i zakonitosti dizajniranja web stranica koje je potrebno primijeniti i unaprijediti kako bi se postiglo zadovoljstvo korisnika procesom kupnje, a time i ciljevi tvrtke.
Abstract (english)
One of the main, often overlooked problems with online shopping is a poor user experience that involves a vague way of selecting a product, depends on the website design, hierarchy of the elements, color selection and similar factors, resulting in user frustration, mistrust and the confusion, or simply - the unsatisfactory ultimate shopping experience. The end result is often a failure to choose a product or quitting in purchase process, which in turn leads to poorer conversions and poorer sales results. Throughout this thesis, various elements and principles of website design will be deconstructed and analyzed, in order to show what needs to be applied and upgraded to achieve customer satisfaction in the purchase process and thus the company's goals.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:216:458307
Study programmeTitle: Graphic technology; specializations in: Graphic technology, Design of graphic products
Course: Graphic technology
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
Type of resourceText
File originBorn digital
Access conditionsClosed access
Terms of useLicence In copyright icon
Created on2024-04-18 22:46:51