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master's thesis
Tipizacija filmskih plakata
Zagreb: University of Zagreb, Faculty of Graphic Arts, 2012. urn:nbn:hr:216:598641
Udovičić, Neven
University of Zagreb
Faculty of Graphic Arts

Institutional repository: Faculty of Graphic Arts Repository

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Udovičić, N. (2012). Tipizacija filmskih plakata (Master's thesis). Zagreb: University of Zagreb, Faculty of Graphic Arts. Retrieved from https://urn.nsk.hr/urn:nbn:hr:216:598641

Udovičić, Neven. "Tipizacija filmskih plakata." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2012. https://urn.nsk.hr/urn:nbn:hr:216:598641

Udovičić, Neven. "Tipizacija filmskih plakata." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2012. https://urn.nsk.hr/urn:nbn:hr:216:598641

Udovičić, N. (2012). 'Tipizacija filmskih plakata', Master's thesis, University of Zagreb, Faculty of Graphic Arts, accessed 19 December 2024, https://urn.nsk.hr/urn:nbn:hr:216:598641

Udovičić N. Tipizacija filmskih plakata [Master's thesis]. Zagreb: University of Zagreb, Faculty of Graphic Arts; 2012 [cited 2024 December 19] Available at: https://urn.nsk.hr/urn:nbn:hr:216:598641

N. Udovičić, "Tipizacija filmskih plakata", Master's thesis, University of Zagreb, Faculty of Graphic Arts, Zagreb, 2012. Available at: https://urn.nsk.hr/urn:nbn:hr:216:598641

Metadata
TitleTipizacija filmskih plakata
AuthorNeven Udovičić
MentorJesenka Pibernik (mentor)
Committee memberŽeljka Barbarić - Mikočević (član povjerenstva)
Committee memberJesenka Pibernik (član povjerenstva)
Committee memberMaja Strgar Kurečić (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Graphic Arts
Zagreb
Defense date and country2012-06-28, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Graphic Technology
Abstract
Filmski plakat je medij koji publiku obavještava o novom proizvodu (filmu), a njegov je zadatak privući, zaintrigirati, ali također i ispravno informirati. Plakati filmova proizašlih iz velikih holivudskih studija često slijede niz predefiniranih dizajnerskih rješenja, specifičnih za pojedini filmski žanr, čime se favoriziraju klišeji nad originalnošću te se dolazi do svojevrsne vizualne monotonije. Takva pojava sa sobom nosi određenu sigurnost i omogućuje lakše prepoznavanje sadržaja (kakav film mogu gledatelji očekivati), no s druge strane zanemaruje vizualnu upečatljivost i pamtljivost. Kao primjeri drukčijeg pristupa filmskim plakatima opisuju se poljska škola plakata te američka nezavisna filmska scena. Analizom rezultata provedene ankete dolazi se do zaključka o optimalnom dizajnu plakata kao onome koji radi naučenosti publike zadržava određene konvencije, no istodobno se originalnim elementima ističe među konkurencijom i pruža veću pamtljivost. Glavni zaključci istraživanja nisu nužno ograničena na filmske plakate, već se uz određene prilagodne mogu primijeniti i na ostale grafičke proizvode u kojima se dizajn mijenja ovisno o vrsti proizvoda.
Abstract (english)
Movie poster is a medium that notifies public about a new product (movie), and its mission is to attract attention, intrigue, but also to inform correctly. Movie posters produced in big Hollywood studios often follow predefined design solutions, typical for a certain movie genre and this favoring of clichés leads to visual monotony. This phenomenon brings some security and allows easier identification of content (what kind of a movie can the audience expect), but on the other hand neglects impressionability and memorability. Examples of a different approach to movie posters are the Polish school of posters and posters of American independent movies. Through analysis of survey results one can come to a conclusion that an optimally designed poster is the one that keeps some of the conventions, but also has some original elements that help distinguish the design among the competition and gives better memorability. The main conclusions of this research are not strictly limited to movie posters, but can (with certain adjustments) be applied to other graphic products where design changes depending on the type of the product.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:216:598641
Study programmeTitle: Graphic technology; specializations in: Graphic technology, Design of graphic products
Course: Graphic technology
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-04-20 22:59:32