prikaz prve stranice dokumenta Analiza dizajna s obzirom na marketinške zadatosti
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master's thesis
Analiza dizajna s obzirom na marketinške zadatosti
Zagreb: University of Zagreb, Faculty of Graphic Arts, 2013. urn:nbn:hr:216:901355
Begović, Denis
University of Zagreb
Faculty of Graphic Arts

Institutional repository: Faculty of Graphic Arts Repository

Cite this document

Begović, D. (2013). Analiza dizajna s obzirom na marketinške zadatosti (Master's thesis). Zagreb: University of Zagreb, Faculty of Graphic Arts. Retrieved from https://urn.nsk.hr/urn:nbn:hr:216:901355

Begović, Denis. "Analiza dizajna s obzirom na marketinške zadatosti." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2013. https://urn.nsk.hr/urn:nbn:hr:216:901355

Begović, Denis. "Analiza dizajna s obzirom na marketinške zadatosti." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2013. https://urn.nsk.hr/urn:nbn:hr:216:901355

Begović, D. (2013). 'Analiza dizajna s obzirom na marketinške zadatosti', Master's thesis, University of Zagreb, Faculty of Graphic Arts, accessed 22 December 2024, https://urn.nsk.hr/urn:nbn:hr:216:901355

Begović D. Analiza dizajna s obzirom na marketinške zadatosti [Master's thesis]. Zagreb: University of Zagreb, Faculty of Graphic Arts; 2013 [cited 2024 December 22] Available at: https://urn.nsk.hr/urn:nbn:hr:216:901355

D. Begović, "Analiza dizajna s obzirom na marketinške zadatosti", Master's thesis, University of Zagreb, Faculty of Graphic Arts, Zagreb, 2013. Available at: https://urn.nsk.hr/urn:nbn:hr:216:901355

Metadata
TitleAnaliza dizajna s obzirom na marketinške zadatosti
AuthorDenis Begović
MentorJesenka Pibernik (mentor)
Committee memberSanja Mahović Poljaček (član povjerenstva)
Committee memberJesenka Pibernik (član povjerenstva)
Committee memberIvana Žiljak-Stanimirović (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Graphic Arts
Zagreb
Defense date and country2013-9-10, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Graphic Technology
Abstract
Razvoj i poslovanje svakog poduzeća na tržištu može se pratiti kroz razvoj njegovog vizualnog identiteta. Svako poduzeće tijekom godina poslovanja na tržištu razvija i unapređuje svoje poslovanje prilagođavajući se razvoju tržišta, uvjetima i konkurenciji, zahtjevima i potrebama potrošača. Pretpostavka uspješnog poslovanja svakog poduzeća je osvajanje i zadržavanje potrošača. Svako poduzeće koje djeluje na tržištu ima izgrađen vizualni identitet prema kojem se u mnoštvu prepoznaje na tržištu. Vizualni identitet poduzeća je prvi doticaj sa potrošačem. Vizualni identitet potrošaču odgovara na pitanja: Tko je ono? Što nudi? Koju poziciju na tržištu kvalitete želi zauzeti? U današnje vrijeme marketing je svugdje oko nas, reklamne kampanje se provode svakodnevno. Da bi se na kvalitetan način prezentirao proizvod ili usluga, predstavila neka tvrtka, potrebno je osmisliti kvalitetnu reklamnu kampanju. Grafički dizajn je baza reklamne kapanje. Prvi dolazi u kontakt s primaocem poruke i ostavlja utisak. Grafičkim dizajnom možemo prenijeti različite vrte poruke i jednim konceptom probuditi različito tumačenje u ljudi. Iz tog razloga grafički dizajn se mora pomno osmisliti ovisno u kojem podneblju će osvanuti. Mnogi čimbenici se moraju uzeti u obzir pri dizajniranju, od analize tržišta, konkurencije iste ili slične djelatnosti, uviđanja prednosti i mana, ukazivanja na svoju raznolikost i kvalitetu do vjerskih uvjerenja i kulturoloških znamenitosti kako bi dizajn bio uspješan, poruka prenesena i neuvredljiva pojedincima. Redizajnirali smo vizualni identitet ustanove za obrazovanje odraslih „Dante“ i osmislili novu reklamnu kampanju čijom smo izvedbom prezentirali novi dizajn ustanove. Novim dizajnom smo ujedno i analizirali uspješnost različitih varijantnih rješenja s obzirom na zadane marketinške zadatosti od strane same uprave za obrazovanje te s druge strane ciljane publike. Utvrđivali smo važnost dizajna i njegov utjecaj na potrošača. Mogućnost manipulacije svijesti dizajnom pri odabiru proizvoda/usluge i promjenu percepcije prema reklamnom proizvodu/usluzi. Poticanje daljnje komunikacije i prenošenja poruke u društvenim cjelinama potaknuta dizajnom kampanje te probuđivanje interesa novitetom u reklamnoj kampanji.
Abstract (english)
Development and operations of each company in the market can be traced through the development of its visual identity. Each company over the years is developing and improving its business adapting to market developments, conditions and competition, the demands and needs of consumers. The assumption of a successful business of every company is to win and retain customers. Any company that operates in the market has built a visual identity to which is recognized by the crowd. The visual identity of the company is the first contact with the consumer. The visual identity responds on this questions: Who is it? What does it offer? What position in the market quality wants to take? Nowadays, marketing is all around us, advertising campaigns are conducted daily. To present in the best way a product or service, it is necessary to develop a quality campaign. Graphic design is the base of Campaign. First comes in contact with the recipients of the message and leaves an impression. Graphic design can send different messages and leave a different interpretation of the concept awaken in people. For this reason, graphic design mustbe carefully designed depending on climate. Many factors must be taken into account when designing; analysis of markets, competitors of the same or similar activities, to grasp the advantages and disadvantages, pointing to its variety and quality, from religious beliefs to cultural heritage in order for successful design, the message transferr and inoffensive individuals. We have redesigned the visual identity of adult education "Dante" and created a new advertising campaign in which we present the new design of the institution. We also analyzed the performance of different alternatives in design, from marketing and target audience point of view. We determined the importance of design and its impact on consumers. Ability to manipulate minds with design when choosing products / services and change the perception of the advertising product / service. Encouraging further communication and transmission of messages in social units driven by the design campaigns and interest awekining by novely in the advertising campaign.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:216:901355
Study programmeTitle: Graphic technology; specializations in: Graphic technology, Design of graphic products
Course: Graphic technology
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
Type of resourceText
File originBorn digital
Access conditionsClosed access
Terms of useLicence In copyright icon
Created on2024-04-20 23:03:24