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master's thesis
Brendiranje i oblikovanje vizualnog identiteta izdavačke kuće Salesiana d.o.o.
Zagreb: University of Zagreb, Faculty of Graphic Arts, 2020. urn:nbn:hr:216:566947
Škarica, Marin
University of Zagreb
Faculty of Graphic Arts

Institutional repository: Faculty of Graphic Arts Repository

Cite this document

Škarica, M. (2020). Brendiranje i oblikovanje vizualnog identiteta izdavačke kuće Salesiana d.o.o. (Master's thesis). Zagreb: University of Zagreb, Faculty of Graphic Arts. Retrieved from https://urn.nsk.hr/urn:nbn:hr:216:566947

Škarica, Marin. "Brendiranje i oblikovanje vizualnog identiteta izdavačke kuće Salesiana d.o.o.." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2020. https://urn.nsk.hr/urn:nbn:hr:216:566947

Škarica, Marin. "Brendiranje i oblikovanje vizualnog identiteta izdavačke kuće Salesiana d.o.o.." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2020. https://urn.nsk.hr/urn:nbn:hr:216:566947

Škarica, M. (2020). 'Brendiranje i oblikovanje vizualnog identiteta izdavačke kuće Salesiana d.o.o.', Master's thesis, University of Zagreb, Faculty of Graphic Arts, accessed 30 June 2024, https://urn.nsk.hr/urn:nbn:hr:216:566947

Škarica M. Brendiranje i oblikovanje vizualnog identiteta izdavačke kuće Salesiana d.o.o. [Master's thesis]. Zagreb: University of Zagreb, Faculty of Graphic Arts; 2020 [cited 2024 June 30] Available at: https://urn.nsk.hr/urn:nbn:hr:216:566947

M. Škarica, "Brendiranje i oblikovanje vizualnog identiteta izdavačke kuće Salesiana d.o.o.", Master's thesis, University of Zagreb, Faculty of Graphic Arts, Zagreb, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:216:566947

Metadata
TitleBrendiranje i oblikovanje vizualnog identiteta izdavačke kuće Salesiana d.o.o.
AuthorMarin Škarica
MentorDaria Mustić (mentor)
Committee memberVanda Jurković (član povjerenstva)
Committee memberDaria Mustić (član povjerenstva)
Committee memberDavor Donevski (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Graphic Arts
Zagreb
Defense date and country2020-9-24, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Graphic Technology
Abstract
Na primjeru ovog diplomskog rada koristi se stvarna tvrtka smještena u gradu Zagrebu, tvrtka s dugim stažem poslovanja, ali bez vizualnog identiteta. Identitet tvrtke kao brenda nije određen. Potrebno je dizajnirati i osmisliti novu osobnost tvrtke. Salesiana d.o.o. svoje poslovanje i svoj brend želi podići na višu razinu. Potreba za dizajnom i stvaranjem modernijeg imidža u skladu s vremenom je prvi korak ka napretku. Salesiana d.o.o. traži svojim redizajnom povezanost između klijenata i same firme. Strategija ovog redizajna jest u promjeni nematerijalnih stvari koji utječu na zadovoljnog kupca, osim samog dizajnerskog dijela mijenja se i marketinška strategija i način poslovnog komuniciranja kako bi samu firmu podigli na višu razinu te privukli nove klijente. Veliki udio učinkovitosti samog brenda predstavlja vizualni identitet. Kako bi kreirali konkurentan vizualni identitet istraživanja su temeljena na brendingu i marketingu. Izrađen je vizualni identitet koji uključuje, logotip, posjetnice i slične proizvode.
Abstract (english)
A real company based in Zagreb is used for the example of this graduate thesis. It's a company with long business experience, but with no visual identity. The identity of a company as a brand is not determined. It is required to design and plan a new company personality. Salesiana d.o.o. wants to raise its business and brand to a higher level. The first step towards progress is the need for design and creating a more modern image in line with the times. Salesiana d.o.o. wants to connect its clients and company itself with its redesign. The strategy of this redesign is to change intangible things that affect satisfied customers. Besides changing the design segment, marketing strategy and way of business communication is also changing which brings the company to a higher level and attracts new customers. Visual identity represents a large share of efficiency of the brand itself. To create a competitive visual identity, the research is based on branding and marketing. A new visual identity that includes logo, business cards and similar products is made.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:216:566947
Study programmeTitle: Graphic technology; specializations in: Graphic technology, Design of graphic products
Course: Graphic technology
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
Type of resourceText
File originBorn digital
Access conditionsClosed access
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Created on2024-04-21 10:22:04