This paper examines the differences in the perception of ads in traditional and new media, and is divided into two parts. The first part of the paper has been reduced to theoretical assumptions. More specifically, terms such as traditional media, new media, advertising and marketing communication are thoroughly explained. In addition, the first part of the paper describes the history of advertising as well as the functioning of advertising in market activities. The second part of the paper is based on conducted research. Two students from each year of communication science participated in the study, that is, ten students who attended the academic year 2018/2019. The method that collected the data from the in-depth interview, the research was conducted between June 2019 and September 2019. According to the respondents, there are differences in the perception of ads coming from different media, primarily because the examined generation uses one media more than the other. Given that the Internet is the most widely used among the surveyed students, such as new media, most ads are noticed on it. Television is also not far behind the new media. Specifically, television is continued to be used to a significant extent, and respondents continued to follow the advertisements on the same, using only Internet in the same time. Radio was for the most part a background medium, the respondents listened selectively while doing something else, and print media and print media ads had almost no relevance with the surveyed students. To understand the concept of advertising, respondents think that education and age are extremely important. Higher levels of education and media literacy play a great role of connection in understanding the concept of advertising, familiarity with the term and the promotion of advertisements in traditional and new media.