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master's thesis
Povezanost temeljnih dimenzija ličnosti i sklonosti impulzivnom kupovanju
Zagreb: University of Zagreb, University of Zagreb - Centre for Croatian Studies, 2015. urn:nbn:hr:111:574175
Fofić, Marija
University of Zagreb
Faculty of Croatian Studies
Department of Psychology

Institutional repository: Repository of University of Zagreb, Centre for Croatian Studies

Cite this document

Fofić, M. (2015). Povezanost temeljnih dimenzija ličnosti i sklonosti impulzivnom kupovanju (Master's thesis). Zagreb: University of Zagreb, Faculty of Croatian Studies. Retrieved from https://urn.nsk.hr/urn:nbn:hr:111:574175

Fofić, Marija. "Povezanost temeljnih dimenzija ličnosti i sklonosti impulzivnom kupovanju." Master's thesis, University of Zagreb, Faculty of Croatian Studies, 2015. https://urn.nsk.hr/urn:nbn:hr:111:574175

Fofić, Marija. "Povezanost temeljnih dimenzija ličnosti i sklonosti impulzivnom kupovanju." Master's thesis, University of Zagreb, Faculty of Croatian Studies, 2015. https://urn.nsk.hr/urn:nbn:hr:111:574175

Fofić, M. (2015). 'Povezanost temeljnih dimenzija ličnosti i sklonosti impulzivnom kupovanju', Master's thesis, University of Zagreb, Faculty of Croatian Studies, accessed 23 November 2024, https://urn.nsk.hr/urn:nbn:hr:111:574175

Fofić M. Povezanost temeljnih dimenzija ličnosti i sklonosti impulzivnom kupovanju [Master's thesis]. Zagreb: University of Zagreb, Faculty of Croatian Studies; 2015 [cited 2024 November 23] Available at: https://urn.nsk.hr/urn:nbn:hr:111:574175

M. Fofić, "Povezanost temeljnih dimenzija ličnosti i sklonosti impulzivnom kupovanju", Master's thesis, University of Zagreb, Faculty of Croatian Studies, Zagreb, 2015. Available at: https://urn.nsk.hr/urn:nbn:hr:111:574175

Metadata
TitlePovezanost temeljnih dimenzija ličnosti i sklonosti impulzivnom kupovanju
Title (english)relationship between fundamental dimensions of personality and impulse buying tendency
AuthorMarija Fofić
MentorLjiljana Kaliterna-Lipovčan (mentor)
Committee memberAndreja Brajša-Žganec
Committee memberTihana Brkljačić
Committee memberLjiljana Kaliterna-Lipovčan
GranterUniversity of Zagreb
Faculty of Croatian Studies
(Department of Psychology)
Zagreb
Defense date and country2015-06-08, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Psychology
General Psychology
Abstract
Cilj istraživanja bio je ispitati povezanost temeljnih dimenzija ličnosti, organiziranih u okviru Velepetorog modela ličnosti, sa sklonošću impulzivnom kupovanju. Pored toga, cilj je bio ispitati povezanost demografskih obilježja - dobi, stručne spreme, osobnih prihoda, ukupnih prihoda kućanstva te rada uz studiranje sa sklonošću impulzivnom kupovanju. U istraživanju je sudjelovalo 155 sudionica u dobi od 18 do 31 godine. Sve sudionice su studentice jednog studija iz područja humanističkih znanosti koji pripada Sveučilištu u Zagrebu, što naš uzorak čini prigodnim, a razlikovale su se s obzirom na školsku spremu, osobne prihode i cjelokupne mjesečne prihode kućanstva u kojem žive te s obzirom na to rade li uz studiranje. Mjerni instrumenti korišteni u ovom istraživanju jesu: upitnik ličnosti The International Personality Item Pool Scale, Skala sklonosti impulzivnom kupovanju te set pitanja o demografskim obilježjima sudionica. Rezultati istraživanja pokazuju postojanje statistički značajne negativne povezanosti između ukupnog rezultata na Skali sklonosti impulzivnom kupovanju i dimenzija emocionalne stabilnosti, savjesnosti i intelekta. Kognitivna komponenta sklonosti impulzivnom kupovanju je negativno povezana s dimenzijama savjesnosti i intelekta, a emocionalna komponenta je negativno povezana s dimenzijom emocionalne stabilnosti. Regresijska analiza pokazala je da dimenzije ličnosti objašnjavaju 11.7% ukupnog varijabiliteta sklonosti impulzivnom kupovanju. Rezultati istraživanja pokazuju da je ukupni rezultat na Skali sklonosti impulzivnom kupovanju statistički značajno pozitivno povezan sa osobnim prihodima i sa cjelokupnim mjesečnim prihodima kućanstva. Kognitivna komponenta sklonosti impulzivnom kupovanju je pozitivno povezana sa osobnim i cjelokupnim mjesečnim prihodima kućanstva, a emocionalna komponenta je negativno povezana sa dobi sudionica. Analizom varijance nije utvrđen efekt stručne spreme kao niti rada uz studiranje na sklonost impulzivnom kupovanju.
Abstract (english)
The goal of this study was to examine the correlation between fundamental dimensions of personality, organized within The Big Five personality factors model, and impulse buying tendency. Furthermore, the aim is to study the correlation between demographic characteristics - the participants' age, their degree, their personal income and overall income of household in which they live, and their work while studying and impulse buying tendency. The research included 155 female participants between the ages of 18 to 31. They are students of some humanistic college belonging to The University of Zagreb, what makes our sample convenient. Our participants differed with respect to degree, personal income and overall income of household in which they live and work while studying. Measuring instruments used in this research are: personality questionnaire The International Personality Item Pool Scale, The Impulse Buying Tendency Scale and a set of questions related to demographic characteristics of participants. The results of this research showed statistically significant negative correlation between the complete Impulse Buying Tendency Scale and emotional stability, conscientiousness and autonomy. The cognitive component of the impulse buying tendency was negative correlated with conscientiousness and autonomy, while the emotional component was negative correlated with emotional stability. The regression analysis showed that dimensions of personality explain 11.7% of the overall variability of the impulse buying tendency. The results of this research also showed statistically significant positive correlation between the complete Impulse Buying Tendency Scale and personal income and overall income of household in which participants live. The cognitive component of the impulse buying tendency was positive correlated with personal income and overall income of household in which participants live, while the emotional component was negative correlated with age of participants. The analysis of variance didn't show the effect of degree and work while studying on impulse buying tendency.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:111:574175
Study programmeTitle: Department of Psychology
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra psihologije (magistar/magistra psihologije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2015-10-29 09:04:06