prikaz prve stranice dokumenta Zagrebački vremeplov - brendiranje zagrebačke prošlosti kao kulturno/turističke atrakcije
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master's thesis
Zagrebački vremeplov - brendiranje zagrebačke prošlosti kao kulturno/turističke atrakcije
Zagreb: University of Zagreb, University of Zagreb - Centre for Croatian Studies, 2016. urn:nbn:hr:111:216277
Gogoladze, Laura
University of Zagreb
Faculty of Croatian Studies
Department of Communication Sciences

Institutional repository: Repository of University of Zagreb, Centre for Croatian Studies

Cite this document

Gogoladze, L. (2016). Zagrebački vremeplov - brendiranje zagrebačke prošlosti kao kulturno/turističke atrakcije (Master's thesis). Zagreb: University of Zagreb, Faculty of Croatian Studies. Retrieved from https://urn.nsk.hr/urn:nbn:hr:111:216277

Gogoladze, Laura. "Zagrebački vremeplov - brendiranje zagrebačke prošlosti kao kulturno/turističke atrakcije." Master's thesis, University of Zagreb, Faculty of Croatian Studies, 2016. https://urn.nsk.hr/urn:nbn:hr:111:216277

Gogoladze, Laura. "Zagrebački vremeplov - brendiranje zagrebačke prošlosti kao kulturno/turističke atrakcije." Master's thesis, University of Zagreb, Faculty of Croatian Studies, 2016. https://urn.nsk.hr/urn:nbn:hr:111:216277

Gogoladze, L. (2016). 'Zagrebački vremeplov - brendiranje zagrebačke prošlosti kao kulturno/turističke atrakcije', Master's thesis, University of Zagreb, Faculty of Croatian Studies, accessed 29 December 2024, https://urn.nsk.hr/urn:nbn:hr:111:216277

Gogoladze L. Zagrebački vremeplov - brendiranje zagrebačke prošlosti kao kulturno/turističke atrakcije [Master's thesis]. Zagreb: University of Zagreb, Faculty of Croatian Studies; 2016 [cited 2024 December 29] Available at: https://urn.nsk.hr/urn:nbn:hr:111:216277

L. Gogoladze, "Zagrebački vremeplov - brendiranje zagrebačke prošlosti kao kulturno/turističke atrakcije", Master's thesis, University of Zagreb, Faculty of Croatian Studies, Zagreb, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:111:216277

Metadata
TitleZagrebački vremeplov - brendiranje zagrebačke prošlosti kao kulturno/turističke atrakcije
Title (english)Zagreb Time machinhe - branding History of zuagreb as Cultural/Touristic attraction
AuthorLaura Gogoladze
MentorIvan Burić (mentor)
Committee memberIvan Burić (predsjednik povjerenstva)
Committee memberAnđelka Raguž (član povjerenstva)
Committee memberJelena Jurišić (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Croatian Studies
(Department of Communication Sciences)
Zagreb
Defense date and country2016-09-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Communicology
Abstract
Ovaj rad prikazuje razvoj brenda u turizmu na primjeru projekta Turističke zajednice grada Zagreba, Zagrebački vremeplov. Ovaj projekt je specifičan jer, osim što na jedinstven način prikazuje prošlost, kulturu i tradiciju grada Zagreba, pokazuje i kako se iz jedne jednostavne ideje razvio brend koji ima direktan utjecaj na razvitak turizma u Zagrebu, ali i na brendiranje Zagreba kao turističke destinacije. Projekt Zagrebački vremeplov pokazuje specifičnost ovakvih kulturnih manifestacija koje zahtjevaju suradnju većeg broja institucija i ljudi. Iako je projekt realiziran prije šesnaest godina, postepeno se razvijao i nadograđivao kako bi danas bio to što jest, kulturno-turistička atrakcija koja obogaćuje sadržaje i ponudu grada Zagreba. U radu su prezentirani i rezultati provedene ankete među posjetiteljima Zagrebačkog vremeplova te dubinski intervjui sa zaposlenicima Turističke zajedinice grada Zagreba, koji dokazuju činjenicu da je projekt izvršio svoj cilj, a to je upotpuniti ponudu grada Zagreba te stvoriti ugodnu atmosferu svim posjetiteljima.
Abstract (english)
This text shows the development of brand in tourism on the example of the project of Tourist board of Zagreb, Zagreb Time Machine. This project is specific, because it not only shows the history, the culture and the tradition of Zagreb in very unique way but it also shows how did one simple idea developed into a brand that has direct influence on development of tourism in Zagreb, and on branding of Zagreb as a tourist destination. Project Zagreb Time Machine shows specificity of cultural projects that demands cooperation of many different institutions and people. Although the project was realized sixteen years ago, it has been upgraded gradually and it has evolved into a project that it is today, cultural-touristic attraction that enriches the content and the offer of Zagreb. This work also gives the results of survey conducted among the visitors of Zagreb Time Machine and interviews with employees of Tourist board of Zagreb. These results prove the fact that project has achieved its goal in completing the offer of Zagreb and waking a good atmosphere for all visitors, which has for its consequence the creation of the relationship and the connection with visitors. That is what makes this project a unique tourist brand
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:111:216277
Study programmeTitle: Department of Communication Studies
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra komunikologije (magistar/magistra komunikologije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-11-02 11:03:37