prikaz prve stranice dokumenta Uloga odnosa s javnošću u farmaceutskim kompanijama: komunikacijski instrumenti socijalnih programa
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master's thesis
Uloga odnosa s javnošću u farmaceutskim kompanijama: komunikacijski instrumenti socijalnih programa
Zagreb: University of Zagreb, University of Zagreb - Centre for Croatian Studies, 2016. urn:nbn:hr:111:975144
Nikoletić, Mirna
University of Zagreb
Faculty of Croatian Studies
Department of Communication Sciences

Institutional repository: Repository of University of Zagreb, Centre for Croatian Studies

Cite this document

Nikoletić, M. (2016). Uloga odnosa s javnošću u farmaceutskim kompanijama: komunikacijski instrumenti socijalnih programa (Master's thesis). Zagreb: University of Zagreb, Faculty of Croatian Studies. Retrieved from https://urn.nsk.hr/urn:nbn:hr:111:975144

Nikoletić, Mirna. "Uloga odnosa s javnošću u farmaceutskim kompanijama: komunikacijski instrumenti socijalnih programa." Master's thesis, University of Zagreb, Faculty of Croatian Studies, 2016. https://urn.nsk.hr/urn:nbn:hr:111:975144

Nikoletić, Mirna. "Uloga odnosa s javnošću u farmaceutskim kompanijama: komunikacijski instrumenti socijalnih programa." Master's thesis, University of Zagreb, Faculty of Croatian Studies, 2016. https://urn.nsk.hr/urn:nbn:hr:111:975144

Nikoletić, M. (2016). 'Uloga odnosa s javnošću u farmaceutskim kompanijama: komunikacijski instrumenti socijalnih programa', Master's thesis, University of Zagreb, Faculty of Croatian Studies, accessed 26 December 2024, https://urn.nsk.hr/urn:nbn:hr:111:975144

Nikoletić M. Uloga odnosa s javnošću u farmaceutskim kompanijama: komunikacijski instrumenti socijalnih programa [Master's thesis]. Zagreb: University of Zagreb, Faculty of Croatian Studies; 2016 [cited 2024 December 26] Available at: https://urn.nsk.hr/urn:nbn:hr:111:975144

M. Nikoletić, "Uloga odnosa s javnošću u farmaceutskim kompanijama: komunikacijski instrumenti socijalnih programa", Master's thesis, University of Zagreb, Faculty of Croatian Studies, Zagreb, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:111:975144

Metadata
TitleUloga odnosa s javnošću u farmaceutskim kompanijama: komunikacijski instrumenti socijalnih programa
Title (english)The Role of public relations in farmaceutical companies: communicatonal instrument of social programms
AuthorMirna Nikoletić
MentorJelena Jurišić (mentor)
Committee memberIvan Burić (predsjednik povjerenstva)
Committee memberDuje Bonacci (član povjerenstva)
Committee memberJelena Jurišić (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Croatian Studies
(Department of Communication Sciences)
Zagreb
Defense date and country2016-09-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Communicology
Abstract
Ovaj diplomski rad bavi se ulogom odnosa s javnošću u farmaceutskim kompanijama i komunikacijskim instrumentima koji se koriste u promociji lijekova na farmaceutskom tržištu. Radom se nastoji predočiti stanje suvremenog farmaceutskog tržišta, s fokusom na rusko tržište te perspektive njegovog razvoja u okviru programa Farma 2020. Određene su ciljane javnosti u procesima komunikacije te opisani problemi i načini pravne regulacije i etičke samoregulacije kod promocije lijekova. Daju se značajke društveno odgovornog poslovanja te kako ga kompanije implementiraju u svoj rad na primjeru socijalnih programa. Detaljno se analizira ruski socijalno onkološki program «Jednako pravo na život» i njegovi komunikacijski instrumenti.
Abstract (english)
This thesis deals with the role of public relations in pharmaceutical companies and communication instruments used in the promotion of medicines on the pharmaceutical market. The paper aims to present the situation of the modern pharmaceutical market, with a focus on the Russian market and prospects of its development within the Farma 2020 program. Targeted audiences are defined in the processes of communication, problems and methods of legal regulation and ethical self-regulation in promoting medicines are described. Characteristics of corporate social responsibility (CSR) are given as well as ways of their implementation in a company's working process using examples of several social programs. The paper examines in depth the Russian social oncology program "Equal right to life" and its communication instruments.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:111:975144
Study programmeTitle: Department of Communication Studies
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra komunikologije (magistar/magistra komunikologije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-11-04 10:22:21