For proper psychophysical development, children should have basic human needs met from the earliest age, among which the need for movement is cited as one of the most important. It is extremely important to provide children with a sufficient number of motor stimuli that serve to maximize the transformation of traits and abilities, because missed opportunities at that age are difficult to make up for later in life. Physical exercise from an early age has a number of benefits for the child's development. The main goals of physical exercise are encouraging harmonious physical development, successful control of motor skills, sensory development and preservation of the child's health. It is precisely for these reasons that many children join programs of universal sports school, which are intended for children of preschool age from 4 to 7 years old. In fulfilling these goals, coaches certainly have a central role. In addition to their core role of promoting participation in sports and improving the performance of athletes and teams, coaches contribute to the development of athletes as people, the creation of cohesive teams, and the building of communities of common interest. The primary mission of coaches is to help participants in sports develop not only as athletes, but also as people. In order to fulfill this goal, the coach needs functional and task-related competencies that are supported by knowledge and reflection. The goal of this scientific work was to determine which competencies of coaches are noticeable by parents, and which are necessary and important in working with children, and which are not. The results showed that parents recognize the importance of the coach's role and his competencies in working with children, and highlight the competencies from the category "Building relationships" as the most important competencies.