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master's thesis
Medijska promidžba i njezin utjecaj na djecu i mlade
Osijek: Josip Juraj Strossmayer University of Osijek, Department of Cultural studies, 2017. urn:nbn:hr:156:967740
Tadić, Monika
Josip Juraj Strossmayer University of Osijek
Departement of Culturology
Chair in media culture

Institutional repository: Repository of the diploma theses of the Department of Cultural Studies, Josip Juraj Strossmayer University of Osijek

Cite this document

Tadić, M. (2017). Medijska promidžba i njezin utjecaj na djecu i mlade (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Departement of Culturology. Retrieved from https://urn.nsk.hr/urn:nbn:hr:156:967740

Tadić, Monika. "Medijska promidžba i njezin utjecaj na djecu i mlade." Master's thesis, Josip Juraj Strossmayer University of Osijek, Departement of Culturology, 2017. https://urn.nsk.hr/urn:nbn:hr:156:967740

Tadić, Monika. "Medijska promidžba i njezin utjecaj na djecu i mlade." Master's thesis, Josip Juraj Strossmayer University of Osijek, Departement of Culturology, 2017. https://urn.nsk.hr/urn:nbn:hr:156:967740

Tadić, M. (2017). 'Medijska promidžba i njezin utjecaj na djecu i mlade', Master's thesis, Josip Juraj Strossmayer University of Osijek, Departement of Culturology, accessed 28 March 2025, https://urn.nsk.hr/urn:nbn:hr:156:967740

Tadić M. Medijska promidžba i njezin utjecaj na djecu i mlade [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Departement of Culturology; 2017 [cited 2025 March 28] Available at: https://urn.nsk.hr/urn:nbn:hr:156:967740

M. Tadić, "Medijska promidžba i njezin utjecaj na djecu i mlade", Master's thesis, Josip Juraj Strossmayer University of Osijek, Departement of Culturology, Osijek, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:156:967740

Metadata
TitleMedijska promidžba i njezin utjecaj na djecu i mlade
Title (english)Media Promotion and Its Influence on Children and Juveniles
AuthorMonika Tadić
MentorŽeljko Pavić (mentor)
Committee memberMirta Bijuković Maršić (predsjednik povjerenstva)
Committee memberŽeljko Pavić (član povjerenstva)
Committee memberMarina Đukić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Departement of Culturology
(Chair in media culture)
Osijek
Defense date and country2017-09-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Mass Media
Abstract
Mediji u velikoj mjeri utječu na djecu i mlade tijekom odrastanja. Posebno se u okviru proučavanja medija i djece ispituje utjecaj oglašavanja. Osnovna zadaća oglašavanja je informiranje o proizvodu ili usluzi, no oglasi nose i druge poruke koje utječu na stvaranje stavova i vrijednosti. Oglašavanje različitih proizvoda može imati štetne utjecaje na djecu i mlade. Cilj ovog rada je ispitati koje su tehnike koje oglašavanje namijenjeno djeci i mladima koristi te kakav utjecaj može imati.
Abstract (english)
During the process of growing up, the media are affecting children and youth in general. The impact of advertising is being examined in particular, within the framework of studying media and children. Main task of advertising is providing information about product or service, but ads also carry other messages that influence the creation of attitudes and values. Advertising of different products can have adverse impacts on children and youth. The aim of this thesis is to examine the techniques... More used by advertising for children and young people and what impact they may have. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:156:967740
Study programmeTitle: University graduate interdisciplinary study program in cultural studies; specializations in: Cultural Management, Media Culture, Librarian Science
Course: Media Culture
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra kulturologije uz naznaku smjera (magistar/magistra kulturologije uz naznaku smjera)
Type of resourceText
File originReformatted digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-12-21 12:13:05
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