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undergraduate thesis
KORIŠTENJE BANKARSKIH USLUGA GENERACIJE Y
Split: University of Split, 2021. urn:nbn:hr:228:276050
Perinović, Tena
University of Split
University Department of Professional Studies

Institutional repository: Repository of University Department of Professional Studies

Cite this document

Perinović, T. (2021). KORIŠTENJE BANKARSKIH USLUGA GENERACIJE Y (Undergraduate thesis). Split: University of Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:276050

Perinović, Tena. "KORIŠTENJE BANKARSKIH USLUGA GENERACIJE Y." Undergraduate thesis, University of Split, 2021. https://urn.nsk.hr/urn:nbn:hr:228:276050

Perinović, Tena. "KORIŠTENJE BANKARSKIH USLUGA GENERACIJE Y." Undergraduate thesis, University of Split, 2021. https://urn.nsk.hr/urn:nbn:hr:228:276050

Perinović, T. (2021). 'KORIŠTENJE BANKARSKIH USLUGA GENERACIJE Y', Undergraduate thesis, University of Split, accessed 04 January 2025, https://urn.nsk.hr/urn:nbn:hr:228:276050

Perinović T. KORIŠTENJE BANKARSKIH USLUGA GENERACIJE Y [Undergraduate thesis]. Split: University of Split; 2021 [cited 2025 January 04] Available at: https://urn.nsk.hr/urn:nbn:hr:228:276050

T. Perinović, "KORIŠTENJE BANKARSKIH USLUGA GENERACIJE Y", Undergraduate thesis, University of Split, Split, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:228:276050

Metadata
TitleKORIŠTENJE BANKARSKIH USLUGA GENERACIJE Y
Title (english)USAGE OF BANKING SERVICES BY GENERATION Y
AuthorTena Perinović
MentorMario Dadić (mentor)
Committee memberSlađana Brajević (član povjerenstva)
Committee memberAntonija Roje (član povjerenstva)
GranterUniversity of Split
(University Department of Professional Studies)
Split
Defense date and country2021-09-16, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Generacija Y poznata pod nazivom milenijalci je generacijska kohorta na koju su utjecali brojni socioekonomski faktori. Njihovo ponašanje u ulozi potrošača različito je od ponašanja prethodnih generacija. Visoka digitalna povezanost ove generacije utjecala je na njihova očekivanja od proizvoda. U današnjem svijetu bankarske usluge su potreba svakog potrošača i primorani su ih koristiti. Razvoj otvorenog bankarstva omogućio je potrošačima pristup bankarskim uslugama po povoljnijim cijenama od onih koje banke mogu ponuditi. Segmentacijom tržišta prema dobi potrošača banke mogu unaprijediti bankarske proizvode i usluge i privući mlađe generacije koje danas čine važan tržišni segment. Cilj ovog završnog rada je dobiti uvid u očekivanja, potrebe i zahtjeve za bankarskim uslugama milenijalaca.
Abstract (english)
Generation Y , also known as millennials is a generational cohort that was impacted by many socioeconomic factors. Their behaviour as a consumer is different from the behaviour of previous generations. High digital connectivity of this generation affected expectations of products. In today’s world banking services are a necessity of every consumer and they are bound to use them. Development of open banking enabled the consumers to gain access to more affordable banking services than the banks can offer. Market segmentation by age banks can advance banking products and services and attract younger generation who make an important market segment. The aim of this final paper is to get insight into expectations, needs and demands for banking services by millennials.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:276050
Study programmeTitle: Business Trade –– professional - professional
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-10-20 10:54:31