prikaz prve stranice dokumenta PROCES PRODAJE U MEĐUNARODNOM POSLOVANJU NA PRIMJERU TVRTKE PPK VALPOVO d.o.o.
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master's thesis
PROCES PRODAJE U MEĐUNARODNOM POSLOVANJU NA PRIMJERU TVRTKE PPK VALPOVO d.o.o.
Split: University of Split, 2023. urn:nbn:hr:228:055962
Sladoljev, Sara
University of Split
University Department of Professional Studies
Department of Management, Trade and Tourism

Institutional repository: Repository of University Department of Professional Studies

Cite this document

Sladoljev, S. (2023). PROCES PRODAJE U MEĐUNARODNOM POSLOVANJU NA PRIMJERU TVRTKE PPK VALPOVO d.o.o. (Master's thesis). Split: University of Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:055962

Sladoljev, Sara. "PROCES PRODAJE U MEĐUNARODNOM POSLOVANJU NA PRIMJERU TVRTKE PPK VALPOVO d.o.o.." Master's thesis, University of Split, 2023. https://urn.nsk.hr/urn:nbn:hr:228:055962

Sladoljev, Sara. "PROCES PRODAJE U MEĐUNARODNOM POSLOVANJU NA PRIMJERU TVRTKE PPK VALPOVO d.o.o.." Master's thesis, University of Split, 2023. https://urn.nsk.hr/urn:nbn:hr:228:055962

Sladoljev, S. (2023). 'PROCES PRODAJE U MEĐUNARODNOM POSLOVANJU NA PRIMJERU TVRTKE PPK VALPOVO d.o.o.', Master's thesis, University of Split, accessed 31 July 2024, https://urn.nsk.hr/urn:nbn:hr:228:055962

Sladoljev S. PROCES PRODAJE U MEĐUNARODNOM POSLOVANJU NA PRIMJERU TVRTKE PPK VALPOVO d.o.o. [Master's thesis]. Split: University of Split; 2023 [cited 2024 July 31] Available at: https://urn.nsk.hr/urn:nbn:hr:228:055962

S. Sladoljev, "PROCES PRODAJE U MEĐUNARODNOM POSLOVANJU NA PRIMJERU TVRTKE PPK VALPOVO d.o.o.", Master's thesis, University of Split, Split, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:228:055962

Metadata
TitlePROCES PRODAJE U MEĐUNARODNOM POSLOVANJU NA PRIMJERU TVRTKE PPK VALPOVO d.o.o.
Title (english)THE SALES PROCESS AS THE BASIS OF THE SUCCESS OF THE COMPANY PPK VALPOVO D.O.O.
AuthorSara Sladoljev
MentorKatja Rakušić Cvrtak (mentor)
Committee memberMario Dadić (član povjerenstva)
Committee memberDanijela Perkušić Malkoč (član povjerenstva)
GranterUniversity of Split
(University Department of Professional Studies)
(Department of Management, Trade and Tourism)
Split
Defense date and country2023-05-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Proces prodaje predstavlja vrlo složenu poslovnu aktivnost koja uključuje brojne elemente i čimbenike unutar svake faze prodaje. Suvremene tvrtke nastoje različitim sredstvima, tehnikama i alatima kvalitetno upravljati procesom prodaje. Kako bi u navedenom bile uspješne, tvrtke trebaju imati kvalitetno prodajno osoblje koje će na temelju znanja i vlastitih kompetencija kvalitetno upravljati svim fazama prodajnog procesa. Za učinkovito upravljanje procesom prodaje nužno je kupce staviti u sredite suvremene prodaje. Tvrtke nastoje na temelju prikupljenih informacija na tržištu utvrditi preferencije potrošača te plasirati proizvode i usluge koji mogu ispuniti njihove potrebe i želje. Da bi se u tome uspjela, potrebno je osmisliti kvalitetan pristup prema kupcima u prodajnom procesu. U ovom radu predstavljen je prodajni proces u tvrtki PPK Valpovo d.o.o. u segmentu međunarodnog poslovanja, te su ponuđene smjernice za unaprjeđenja na području odnosa s kupcima i dobavljačima.
Abstract (english)
The sales process is a very complex business activity because it includes numerous elements and factors within each stage of the sale. Moderna companies try to ma rage the sales process with different means, techniques and tools. ln orden to be successful in this, companies need to have quality sales personal who, based on their knowledge and competences, will ma rage alfa stages of the sales process. In orden to ma rage the sales process well, it is important to consider the customers as well. Today, customers are at the cente of moderna sales. Based on the information collected on the market, companies try to determine consumer preferences and market such products and services that will fulfill their needs and desires. In orden to succeed in this, it is necessary to devise a quality approach to customers in the sales process. This pape will analyze the sales process in the company PPK Valpovo d.o.o. and based on the information obtained, offer guidance for improvement in the are of relations with customers and suppliers.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:055962
Study programmeTitle: Business Trade – specialist graduate - professional
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-05-29 07:39:17