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master's thesis
ALATI DIGITALNOG MARKETINGA I NJIHOVA PRIMJENA NA BRENDU RIMAC AUTOMOBILI
Split: University of Split, 2023. urn:nbn:hr:228:394464
Bojčić, Miljenko
University of Split
University Department of Professional Studies
Department of Management, Trade and Tourism

Institutional repository: Repository of University Department of Professional Studies

Cite this document

Bojčić, M. (2023). ALATI DIGITALNOG MARKETINGA I NJIHOVA PRIMJENA NA BRENDU RIMAC AUTOMOBILI (Master's thesis). Split: University of Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:394464

Bojčić, Miljenko. "ALATI DIGITALNOG MARKETINGA I NJIHOVA PRIMJENA NA BRENDU RIMAC AUTOMOBILI." Master's thesis, University of Split, 2023. https://urn.nsk.hr/urn:nbn:hr:228:394464

Bojčić, Miljenko. "ALATI DIGITALNOG MARKETINGA I NJIHOVA PRIMJENA NA BRENDU RIMAC AUTOMOBILI." Master's thesis, University of Split, 2023. https://urn.nsk.hr/urn:nbn:hr:228:394464

Bojčić, M. (2023). 'ALATI DIGITALNOG MARKETINGA I NJIHOVA PRIMJENA NA BRENDU RIMAC AUTOMOBILI', Master's thesis, University of Split, accessed 08 July 2024, https://urn.nsk.hr/urn:nbn:hr:228:394464

Bojčić M. ALATI DIGITALNOG MARKETINGA I NJIHOVA PRIMJENA NA BRENDU RIMAC AUTOMOBILI [Master's thesis]. Split: University of Split; 2023 [cited 2024 July 08] Available at: https://urn.nsk.hr/urn:nbn:hr:228:394464

M. Bojčić, "ALATI DIGITALNOG MARKETINGA I NJIHOVA PRIMJENA NA BRENDU RIMAC AUTOMOBILI", Master's thesis, University of Split, Split, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:228:394464

Metadata
TitleALATI DIGITALNOG MARKETINGA I NJIHOVA PRIMJENA NA BRENDU RIMAC AUTOMOBILI
Title (english)DIGITAL MARKETING TOOLS AND THEIR APPLICATION ON THE EXAMPLE BRAND RIMAC AUTOMOBILI
AuthorMiljenko Bojčić
MentorDanijela Perkušić Malkoč (mentor)
Committee memberSenka Borovac Zekan (član povjerenstva)
Committee memberKatja Rakušić Cvrtak (član povjerenstva)
GranterUniversity of Split
(University Department of Professional Studies)
(Department of Management, Trade and Tourism)
Split
Defense date and country2023-07-07, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Digitalni marketing relativno je nov oblik marketinga koji koristi različite tehnološke kanale da bi dosegao potencijalnog potrošača. Ovaj oblik marketinga dobiva na sve većem značaju i razvoju iz godine u godinu. Iz tog razloga taj marketinški kanal postaje nezaobilazan komunikacijski alat za gotovo sva poduzeća i brendove. Jedan od brendova u Hrvatskoj koji svoju aktivnost digitalnog marketinga shvaća iznimno ozbiljno su i Rimac Automobili. Analiza načina korištenja alata digitalnog marketinga jedan je od ciljeva ovoga rada. Uz pomoć primarnih i sekundarnih prikupljenih podataka o brendu izvršena je analiza uspješnosti te su predložena moguća poboljšanja koja brend može izvršiti s ciljem još većeg uspjeha budućih digitalnih kampanja. U konačnici se može donijeti zaključak kako brend Rimac Automobili uspješno doseže svoju ciljnu publiku koristeći različite alate digitalnog marketinga.
Abstract (english)
Digital marketing is a relatively new form of marketing that uses different technological channels to reach potential consumers. This form of marketing is gaining more and more importance and development from year to year. For this reason, this marketing channel is becoming an indispensable communication tool for almost all companies and brands. One of the brands in Croatia that takes its digital marketing activity extremely seriously is Rimac Automobili. Analysis of the ways of usage of digital marketing tools is one of the goals of this paper. With the help of primary and secondary collected data about the brand, a performance analysis was also performed and possible improvements that the brand can make with the aim of even greater success of future digital campaigns were suggested. In the end, it can be concluded that the company Rimac Automobili successfully reaches its target audience using various digital marketing tools.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:394464
Study programmeTitle: Business Trade – specialist graduate - professional
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-07-11 08:06:48