Due to the characteristics of the tourist market, primarily the spatial distance between tourist supply and demand, there was a need for business entities that would connect spatially and temporally distant tourist supply and demand, so travel agencies developed. Their basic role is to market products that meet the wishes and needs of their clients. The main products of travel agencies are package tours, which appear on the market in a large number of different forms. The aim of this work is to explain theoretically and show a package tour for an unknown customer on a practical example. It is a product that has completed the intermediary role of travel agencies. The package tour for unknown customers is prepared according to a preplanned program and made public. The package tour for unknown customers is available to groups, but also to individuals who travel together as a group during the execution of the arrangement. For all users, the package tour is the same in terms of price and content. During the creation of a package tour, travel agencies do not know what the demand for that tour will be, that is, they do not know how it will be sold, and that is why it is important to research the tourist market before creating it. Technological development has made it easier for travel agencies to research the tourist market and offer their arrangements, but with such development came greater competition. For the long-term survival of the agency, it is essential that the business is not interrupted, in order to ensure the trust of the clients and that the products are constantly adapted to the trends in demand, because this is the only way to ensure the profitability of the business.